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Prepare a business plan for a product or service across any industry of your choice within the UK, this product or service should either be new or improved and relevant in the post Covid world.



BA Business Management



Module code:


Contribution to

Overall Module Assessment (%):




Internal Verifier:


Assignment Title:

Assessment 2

Word count (or equivalent):

2000 words

Submission deadline:

To be announced by the Assessment team- Please refer to the assessments schedule published on Students’ Hall in Moodle

Return date of provisional marks & written feedback:

After the Exam Board

Submission method:

All written assessments, where practical and possible, must be submitted via Turnitin unless otherwise instructed by the Lecturer. (Please DO NOT put this assessment specification into Turnitin or it will match many similarities with other students’ submissions.)

Alternative submission method (if applicable):

Late submission of the assessment will result in a late penalty mark. Penalties for late submission: Up to one week late, maximum mark of 40%. Over one week late, 0%. Only the Extenuating Circumstances Panel may approve a change to submission dates.

Academic honesty / referencing:

Academic honesty is required. In the main body of your submission you must give credit to authors on whose research and ideas your work is based. Append to your submission a reference list that indicates the books, articles, etc. that you have used, cited or quoted in order to complete this assessment.


Assessment Component 2 – Business Plan (50%)

Innovation is to entrepreneurship as air is to human, on this basis, innovation is taking a new turn in the post Covid-19 era, where incorporation of technology into products and processes has become paramount. The global pandemic has highlighted the need for entrepreneurial firms to remain resilient to infrastructural changes through remote working and virtual operations while seeking ways to remain profitable amidst high levels of uncertainty.

Prepare a business plan for a product or service across any industry of your choice within the UK, this product or service should either be new or improved and relevant in the post Covid world. Porter’s five forces analysis must be conducted in other to highlight the industry attractiveness (industry analysis), Four P’s must be used in preparing the marketing plan other broad areas to be covered within the business plan include: Business description/market opportunities, operations and management team plan and financial plan.

A template for the business plan has been provided on Moodle and MUST be used for the assessment - LCBB5001 Entrepreneurship

NOTE: The guidance offered below is linked to the six common assessment criteria overleaf.

1. Business Description / Market Opportunity

The business description is a short overview of the entire business plan; it provides a summary of the new venture’s distinctive nature. This section should be written last to ensure it covers key areas of the business plan.

The business description section provides a general description of the company. It should include your mission statement, description of product or service with focus on the innovative element that makes it relevant in a post-Covid 19 world, which may be in its design or delivery, need for the product and milestones achieved thus far if any. The ownership structure should also be laid out.

2. Industry Analysis

A general description of the business’s industry in terms of size, growth rate, and sales projections should be provided. More specific analysis must be conducted using Porters five forces model to understand dynamics of the industry you would be going into; this analysis would help you decide whether to enter a particular industry and whether an attractive position can be carved out in that industry.

3. Operations and Management Team Plan

The operations plan section of the business plan outlines how your business will be run and how your product or service will be produced. A useful way to illustrate it is by providing detail on your business model which focuses on the revenue stream.

The management team plan is a critical part of the business plan and is often considered the second most important section after the business description. it provides a brief profile of each member of the management team, starting with the founder or founders of the firm. The profiles should illustrate why each individual is qualified and will uniquely contribute to the success of the firm.

4. Marketing Plan

The marketing plan focuses on how the business will market and sell its product or service. It deals with the nuts and bolts of marketing in terms of price, promotion, distribution, and sales. A company’s marketing plan can be described by articulating its marketing strategy, positioning, and points of differentiation, and then considering how these overall aspects of the plan will be supported by product, price, promotional mix, and distribution strategy. The Four P’s must be used to describe your marketing strategy.

5. Financial Plan

The final section of a business plan presents a firm’s start-up costs. The first thing to include is a source and uses of funds statement, which is a document that lays out specifically how much money a firm need (if the intention of the business plan is to raise money), where the money will come from, and what the money will be used for.

6. Market Research

Extensive market research on the specific industry and macro environment must be conducted. Use of relevant statistics and credible sources in identifying trends which stimulate opportunity identification is encouraged.

Essential Resources:

  • Resources listed on the lecture schedule and on Moodle
  • The student handbook

This section details the assessment criteria. The extent to which these are demonstrated by you determines your mark. The marks available for each criterion are shown. Lecturers will use the space provided to comment on the achievement of the task(s), including those areas in which you have performed well and areas that would benefit from development/improvement.

Common Assessment Criteria Applied for Assessment Component 2 – Business

plan - 50%

Marks awarded

1. Business Description / Market Opportunity


2. Industry Analysis


3. Operations and Management Team Plan


4. Marketing Plan


5. Financial Plan


6. Market Research


Assignment Mark (Assessment marks are subject to ratification at the Exam Board. These comments and marks are to give feedback on module work and are for guidance only until they

are confirmed. )

Late Submission Penalties (tick if appropriate)





Up to four weeks late


First attempt?


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