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Prepare a two-page poster and accompanying notes to support the poster providing a logical explanation to the message. The accompanying notes should not exceed 500 words.

Course/Programme:

Assignment Brief- Business Foundation

Level:

3

Module Title:

CFPBUS004 Business Communication

Assignment title:

Assignment 1 - Individual Assessment Marketing Material

Assignment 2 - Individual Report

Assignment number:

CFPBUS004/1

Weighting:

Marketing Material -50%;

Individual Report-50%

Date given out:

April 2020

Submission date:

Assignment 1: 26th May 2020

Assignment 2: 29th June 2020

Eligible for late submission (3 working days, with penalty)

Yes

Method of submission:

X

Online only

 

Online and paper copy

Special instructions for submission (if any):

NA

Date for results and feedback:

Component 1 -

Component 2

Employability skills assessed:

Business Communication Skills

Learning outcomes assessed:

  • As indicated in assignments tasks

Assignment Mark (Assessment marks are subject to ratification at the Assessment Board. 

These comments and marks are to give feedback on module work and are for guidance only until they are confirmed. )

Late Submission Penalties (X if appropriate)

 

Capped at 40%

100%

Up 72 hours late

X

Over 72 hours late

 

 

TASK DESCRIPTION - Assignment 1 (50%)

Assessment 1 – Individual Assessment Marketing Material (Total 600 words)

50% weighting – Marked out of 100.

Every summer millions of tourists visit London and most of them use the tube to get around the city. During these months the temperature is very high and unfortunately, the air conditioning is not effective so the tube is hot and crowded. There have been tensions on the tubes between the tourists and the local Londoners who are trying to get to work and back home again.

You are responsible for the running of the London tube system. You decide to put posters inside the trains and around the stations to highlight some of the problems. Your poster should address communication barriers, provide strategies to overcome them and show cultural awareness.

TASK

Prepare a two-page poster and accompanying notes to support the poster providing a logical explanation to the message. The accompanying notes should not exceed 500 words. Please provide references.

Marks will be awarded for achieving the learning outcomes and your ability to provide a well-designed poster and notes.

Common Assessment Criteria Applied

Marks available

LO2 - Identify common challenges and barriers to effective communication

30

LO3 - Devise and develop strategies for overcoming communication barriers

30

LO6 - Demonstrate awareness of cultural influences on communication and negotiation

20

Poster format and quality of notes

20

TASK DESCRIPTION  - Assignment 2 (50%)

Assessment 2 - Individual Report (1500 words maximum)

50% weighting. Marked out of 100%

The posters that you designed have now been in the trains and stations for over 2 months. Tourists and Londoners seem to be communicating better and there have been less complaints.

You have been asked to prepare a report for the UK Transport Manager to discuss the improvements.

Your report should discuss some general theories of organisational communication. It must also evaluate some of the barriers of communication highlighted by the poster and outline strategies to solve these.

Marks will be awarded for achieving the learning outcomes below and your ability to provide a well written report.

Common Assessment Criteria Applied 

Marks available 

LO1 - Describe and analyse the purposes and principles behind different forms of organisational communication

25 

LO4 - Apply principles of effective communication to enhance practice

25 

LO5 - Evaluate the communication practices of themselves and others 

25 

Use of academic writing 

15 

Quality of referencing 

15 

Report Structure:

Ensure that the report has the following structure and contains the details outlined:

  • Abstract
  • Table of contents
  • Introduction
  • Literature review
  • Analysis and discussion of all questions
  • Recommendations
  • Conclusion
  • Reference List

Maximum LENGTH

1500 words

FORMATTING AND LAYOUT

Please note the following when completing your written assignments:

  1. 1.      Writing: Written in English in an appropriate business style.
  2. Focus: Focus only on the tasks set in the assignment.
  3. Document format: 1. Poster and notes 2. Report
  4. Provide a clear title, course, and ID number on a cover sheet. 
  5. Provide a bibliography using Harvard referencing throughout.
  6. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.

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