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Present the results of original work detailing the strategic analysis of your given company, including An analysis of the company’s general business environment

Strategic Management

Re-sit Assignment

2020-21

Assignment brief

Present the results of original work detailing the strategic analysis of your given company, including

  • An analysis of
    • the company’s general business environment
    • its competitive/industry environment
  • An internal analysis of the organisation
    • Resources and capabilities (to the extent possible)
    • Financial/performance trends
  • A competitor analysis (market commonality)
  • A conclusion about the company’s strategic situation
    • Identify the significant threats and opportunities facing the company
    • Identify the key weaknesses and strengths of the company.

Guidance

  • You can use the company allocated to your group
  • You may submit the report as an individual or as a group (but only if at least one other member of the group has a re-sit opportunity for the coursework).

Expectations

A superior submission will:

  • Be between 8-10 dashboards (slides), not including cover and references
  • Be very well researched (breadth and depth)
  • Be based on current evidence from reliable sources (to the extent possible)
  • Demonstrate the ability to use appropriate techniques, frameworks, and models of strategic analysis
  • Identify the most significant strategic issue(s) facing the company
  • Be written as a report (a collection of linked dashboards)
  • Highlight the results of the analysis
  • Show the logic underlying the threats and opportunities identified.
  • Be visually attractive with an appropriate mix of text and visual forms of data presentation (the use of PowerPoint is highly recommended but this is not a presentation – please see examples of student work in the coursework briefing available to view in My Learning)
  • Be meticulously referenced, and
  • Be written to a professional standard

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