Present the results of original work detailing the strategic analysis of your given company, including An analysis of the company’s general business environment
Strategic Management
Re-sit Assignment
2020-21
Assignment brief
Present the results of original work detailing the strategic analysis of your given company, including
- An analysis of
- the company’s general business environment
- its competitive/industry environment
- An internal analysis of the organisation
- Resources and capabilities (to the extent possible)
- Financial/performance trends
- A competitor analysis (market commonality)
- A conclusion about the company’s strategic situation
- Identify the significant threats and opportunities facing the company
- Identify the key weaknesses and strengths of the company.
Guidance
- You can use the company allocated to your group
- You may submit the report as an individual or as a group (but only if at least one other member of the group has a re-sit opportunity for the coursework).
Expectations
A superior submission will:
- Be between 8-10 dashboards (slides), not including cover and references
- Be very well researched (breadth and depth)
- Be based on current evidence from reliable sources (to the extent possible)
- Demonstrate the ability to use appropriate techniques, frameworks, and models of strategic analysis
- Identify the most significant strategic issue(s) facing the company
- Be written as a report (a collection of linked dashboards)
- Highlight the results of the analysis
- Show the logic underlying the threats and opportunities identified.
- Be visually attractive with an appropriate mix of text and visual forms of data presentation (the use of PowerPoint is highly recommended but this is not a presentation – please see examples of student work in the coursework briefing available to view in My Learning)
- Be meticulously referenced, and
- Be written to a professional standard
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