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Propose and justify the application of approaches for managing innovation within an organization to deliver a performance improvement.

 A: Assessment Details

Module Title

Managing Innovation

Module Code

BU7030

Module Leader

Robert Walford

Component Number

2

Assessment Type, Word Count & Weighting

Business Presentation – Organizational Case Study on innovation

Submission Deadline

Thursday 10th June 2021  (Submission before 12.00 noon)

Submission Instructions

Upload presentation slides via Turnitin on module page

 

Specific instructions for uploading presentations will be given by the module leader well in advance of the submission date.

 

Feedback Return Date

Thursday 8th July 2021

 

B: Learning Outcomes

3. Propose and justify the application of approaches for managing innovation within an organization to deliver a performance improvement.

 

C: Assessment Task

In the role of external consultant you have been asked by the management of your chosen company, to explore the feasibility of launching a new innovation into the organization’s market place which is in the very early stages of design and development.

You can choose a business from any sector which has in excess of 250 employees eg therefore not a Small, Medium Enterprise (SME). The business organization identified must be different to the one identified in assignment 1.

You have been asked to prepare a convincing 15 minute PowerPoint presentation (+10% allowable overrun) for the management team of your identified organization. This presentation should critically consider the following:

  • Identification of a clear, justified and substantial area of innovation currently under early stage development.
  • A critical analysis and evaluation of potential external challenges which could impact at the  design, development and implementation stages of the identified innovation and management’s response to managing identified potential challenges emergent at each of these stages.
  • An evaluation of performance improvement measures considered appropriate at each stage of the business’s innovation process to determine the efficiency and effectiveness of your business’s innovation process and the impact on longer-term success of the innovation.

Each area has equal weighting of 30% with 10% allocated for the presentation quality and the academic theory and underpinning (please see specific guidance and specific marking criteria on the next page for more detailed guidance).

You should submit your PowerPoint slide presentation via TurnItIn link on the module page by the required deadline specified above.

Arrangements for the uploading of your PowerPoint presentation together with notes to support your presentation will be given by the module leader well in advance of the submission date.

 

D: Specific Criteria/Guidance

Your presentation must specifically take into account the following:

  • Determination and justification of oneidentified innovation. The identified innovation must be one that is at the early stages of design and development and therefore not yet launched into the organization’s market place. (30%)
  • A detailed analysis and evaluation of potential external challenges from several sources, which could influence progression of the identified innovation through the innovation process stages and eventual implementation is required. Focus also needs to be applied to managements’ role in the overall innovation process as well as the impact of potential management style. (30%)
  • Identification and critical assessment of performance management is required as it relates to management of the innovation process. Factors of efficiency and effectiveness need to be considered when considering organization performance improvement during progression of the identified innovation through the various stages of the innovation process. (30%)
  • The quality of your presentation will include:  content, clarification and relevancy of slides, Application of two business models to support analysis, appropriate visuals to enhance your overall presentation and justifications and the use of academic underpinning of related theory to your organizational case study using APA format referencing. (10%)

Please note:

Your supporting notes, per slide, must show evidence of critical analysis relating theory to practical context. It is not sufficient to present a set of notes using simply descriptive narrative.

Important:

Your supporting notes must not exceed 1000 words

Also, you might like to consider the following:

  • Overall management of innovation change within the organization.
  • Project management relating to innovation.
  • Key costs, as an important challenge, associated with the organization’s innovation process.
  • Challenge as identified as risk r associated with your identified innovation.
  • The importance of communication between management and stakeholders.
  • Marketing of the identified innovation. Innovation and value-added, for example, cost, quality, speed to market, dependability and flexibility Reference (Slack et al., 2001)
  • The relationship of innovation to profit, growth and re-investment.

 

E: Key Resources

  • International Journal of Innovation Management (pub. World Scientific)
  • European Journal of Innovation Management (pub. Emerald Insight)
  • Cagan, J., Vogelm, C. (2012) Creating Breakthrough ProductsRevealing the Secrets that Drive Global Innovation, 2nd Edition, Pearson Publishing 
  • Davila, T., Epstein, M., Shelton, R. (2012), Making Innovation Work:How to Manage It, Measure It, and Profit from It, Updated Edition, Pearson Publishing 
  • Kuratko, D., Hornsby, J., Goldsby, M. (2011) Innovation AccelerationTransforming Organizational Thinking, Pearson Publishing
  • Kuratko, D., Morris, M.H. and Covin, J.G. (2001) Corporate Innovation and Entrepreneurship; International Edition, Cengage Learning

 

F: Submission Guidance

  • You must submit assessments in Microsoft Word, Microsoft PowerPoint or PDF format.
  • The file must be no larger than 40MB.
  • Your writing is expected to conform to Standard English in terms of spelling, syntax and grammar.
  • You must include your Assessment Number (J Number) in the header or footer.
  • Include your word count at the end of the assignment or the front cover.
  • Set up your page for A4 paper in portrait style.
  • The font size must be a minimum of point 12 Calibri (or equivalent) for the body of the assessment and footnotes must be 2 points smaller.
  • Line spacing in the body of the assessment must be 1.5 lines.
  • Number the pages consecutively.
  • Students should submit work before 12 noon on the deadline date electronically via Moodle. Please follow the ‘Turnitin submission’ link on the module space and follow the on-screen instructions, paying particular attention to any specific instructions for each assignment.
  • You must submit your work with the following details written on the first page:

-       Title of your work

-       Module title and code

-       Module Leader and Seminar Tutor (if relevant)

-       Number of words

-       Your student assessment number (J Number)

Student work that does not have this information on will not be identifiable after marking has taken place and risks being recorded as a non-submission.

 

G: Academic Integrity and Penalties

 

It is your responsibility to ensure that you are familiar with all of the information contained in this brief as failure to do this may impact on your achievement.

Please refer to the various Assessment Guidance below for detailed information on:


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