• Provide an overview of the history of the National Portrait Gallery.

In this paper, you are required to complete two tasks that are based on the preparation of a briefing document which incorporates the National Portrait Gallery for an organisation together with identifying the key stakeholders of the National Portrait Gallery. You have to focus on the following aspects in detail:

• Map out the process of regulating the National Portrait Gallery
• Determine and set goals for the topic
• Develop sustainability performance
• The working process in terms of finance
• Explore the history of the National Portrait Gallery and its strategic aims
• Competence of the key stakeholders at the National Portrait Gallery
• Discuss the power and interest of the stakeholders through theories and models
• Discover major challenges that affect the stakeholders
• Give relevant evidence and references

Instructions 

BRIEFING DOCUMENT (2500 WORDS)

ASSIGNMENT QUESTION

Task one:

Write a briefing document that provides an organisational profile for the National Portrait Gallery, outlines how the National Portrait Gallery is governed, establishes its objectives, sustainability performance and how it operates financially. (1250 words)

ASSESSMENT CRITERIA:

• Knowledge and understanding of how the National Portrait Gallery is structured, governed and managed.

• Knowledge and understanding of objectives, trends, sustainability projects and the financial operations at the National Portrait Gallery.

• Ability to demonstrate referencing, a bibliography and effective communication 

Assignment outline: 

• Provide an overview of the history of the National Portrait Gallery.

• Identify the strategic objectives of the National Portrait Gallery including key data from the latest Annual Report including any pertinent trends they follow. 

• Outline how the National Portrait Gallery is improving its sustainability.

• Acknowledge how the organisation operates financially. 

• An overview of corporate governance is required, together with an evaluation as to how the National Portrait Gallery is governed, how it establishes its objectives and whether it adheres to the standards of good corporate practice.

• Brief Evaluation / Conclusion. 

 

Task Two 

Within the same briefing document identify the key stakeholders of the National Portrait Gallery, then using relevant theory evaluate the level of impact these stakeholders can have on an organisation (1250 words)

ASSESSMENT CRITERIA:

• Knowledge and understanding of the key stakeholders at the National Portrait Gallery

• Ability to establish and evaluate the impact of key stakeholders using mapping model

• Ability to identify current issues that may impact key stakeholders

• Ability to demonstrate referencing, a bibliography and effective communication 

Referencing, bibliography and effective communication

Assignment outline:

• Definition of a stakeholder.  

• Classify and map the key stakeholders of the National Portrait Gallery.

 • Provide a synthesis of theory to demonstrate the degree of interest and power that any stakeholder can have.

• Evaluate the interest and power of key National Portrait Gallery stakeholders.

• Identify any current issues that may impact the key stakeholder’s interest and power. 

• Brief Evaluation / Conclusion. 

Referencing, bibliography and effective communication

Additional Information:

• You are required to complete the task in the form of a briefing document.

• Apply relevant evidence and data to substantiate your discussion.

• Use clear expression (grammar, spelling, syntax and punctuation).

• 2500 word allowance. 

• Include a bibliography/reference list containing a variety of different sources that you have researched independently.