You are required to critically discuss the usability of AI and Machine learning for data-driven decision-making.

You are to consider one example of company that used artificial intelligence and machine learning to improve their business processes and increase profitability. You can choose one of the examples considered during the semester, however, we encourage you to conduct your own research and select a case appropriate for this task.

In your essay you have to answer both of the following two questions:

Q. You are required to critically discuss the usability of AI and Machine learning for data-driven decision-making. Your answer should display a thorough and extensive engagement with academic literature, and come to the informed judgements of what the impact of adoption of AI and Machine Learning technologies had for the profitability of the company.

Q. You are required to come to a judgement regarding the employability of Big Data approach for data-driven decision making. Your answer should specifically show an engagement with the academic literature considering data-driven (insights-driven) paradigm and it`s implications in business and management. Your answer should conclude with recommendations as to how the current managers of MNE can cope with obstacles of integration of Big Data approach and related technologies.

Please note, that both tasks should be highly linked to the business case that you considered. It is absolutely essential to display good critical and analytical thinking skills. Discussion of the theory and practical case must be maturely related.