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Question 1 the mark for this will be used to repair assessment 1 Conduct a PESTEL assessment of Norway on behalf of Costa Coffee. Your word count is 750 words.

COSTA COFFEE

Starting Operations in Norway

Question 1 the mark for this will be used to repair assessment 1

Conduct a PESTEL assessment of Norway on behalf of Costa Coffee. Your word count is 750 words.

Question 2 the mark for this will be used to repair assessment 2

Conduct a Porters Five Forces and SWOT analysis of the Coffee shop industry in Norway. Your word count is 1,500 words.

Question 3 the mark for this will be used to repair assessment 3

Your original group CW3 report was limited to 2,000 words. Referring back to your original report, identify two additional models, theories and/or tools (that have been studied on the World of Business module) that could have included if the original 2,000 word count had been greater. Expand your original analysis including the two extra models, theories and/or tools. Your word count is 750 words.

Question 4 the mark for this will be used to repair assessment 4

Using the information in the Costa Coffee report provided, design and deliver a 10 minute presentation, explaining why Costa should enter the Norwegian market. Delivery of the presentation will be organised with you directly.


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