State de nature of the business and what product or service it provides.
Business Plan: Organise British Fashion week at the O2 arena,London.
Business Plan:Part1(Max 300 words)(20 Marks)
- 1. Outline your new business venture
- State de nature of the business and what product or service it provides.
- State your USP and explain why your business would have a competitive adge.
1.1 Business Type
- · Is your business a Partnership or a company formation? Explain why you have chosen this business model.
1.2 Research
- · Reserch into the business service you have chosen; identify existing competitors.
- · Illustrate using UK and local statistical data; marketing survey(Eg:ONS;Interbrand)Explain why you thing there is a demand or market for your service
Part 1:Assessment Criteria:
- Knowledge and Understading:Explain thr different types of business structures and benefits of each.
- Abillity to conduct valid research
Points to consider:
- You should use information that you have learned in your introduction to business clases,along with information from the core textbook and other suggested reading material.
Business Plan: Part 2 [1400 words]
Part 2.1: Apply McCarthy’s 4Ps and any other relevant models:
- Ø Place: Conduct a location search for your business and identify your competitors within the areas.
- Ø Products/Service: Describe in detail the product/service that the business will offer, illustrate with examples.
- Ø Price: Apply three Pricing strategies you have learnt, illustrate with examples.
- Ø Promotin: What marketing strategies will you adopt.Explain why you would use social media. ( 40 marks)
Business Plan : Part 2.2
2.2 Employess/staff {You must have mini of 3& maximum of 7 employees 10 marks]
- Explain the job roles assigned to the business employees.Eg:role of the manager/s
- Explain the advantage &disavantages of having Zero-hour contract workers and Agency staff.
2.3 Customers/Clients
- Identify your customer target market.Who are your customer cohorts?
Part 2 : Assessment Criteria:
- Aplly the 4Ps of marketing to any business situation
- Knowledge and Understanding Define the role that human beings play in the business environment.
- Knowledge and Undesrtanding;Understand the basics of marketing and promotion and discuss the production and distribution process.
Points to Consider:
- You should use information that you have learned in your Introduction to Business classes,along with information from the core textbook and other suggested reading material.
Business Plan:Part 3 Future Plans (Max300 words)(20 marks)
3.1 Should your business be successful, explain the business could expand in the future.Illustrate by giving examples, what strategies you would adopt to expand.
Part 3: Assessement Criteria:
- Intelectual,practical,affective and transferrable skills.Apply the 4Ps of marketing to any business situation.
Points to Consider:
Additional marks awarded for presentation layout and use of relevant graphs&Charts,images,data provided they help to illustrate the business plan.
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