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Strategy in Action

Faculty of Business and Law

Module Title:

Strategy in Action

Module Code:

368SAM

Assessment Information

This assignment is designed to assess learning outcomes 1,2, and 3:

1. Debate different approaches to strategic management theory.

2. Critically review and develop current themes in relation to strategy content.

3. Apply and critically evaluate strategic management theory in an international, industry and organisational context.

 

This is an individual assignment.

The assignment requires you to answer the following question:

“In what ways can the Johnson et al. (2017) strategic management process reduce complexity and be useful to practicing managers?  Apply the framework to one of the following organizations, focusing on the elements that are most relevant to their situation:

Rolls Royce plc

HMV

 

Mothercare plc

  1. Evidence of appropriate level of knowledge of relevant academic theory and models
  2. Evidence of understanding of selected theory
  3. Evidence of appropriate application of selected theory
  4. Evidence of analysis
  5. Evidence of synthesis
  6. Evidence of critical evaluation
  7. 7.      Clear and concise communication. 

Usual format for the paper would be, individually:

  1. Use the essential text (Johnson et al., 2017) and to direct you to further reading related to your allocated topic.
  2. Apply the Johnson et al. framework and any other academic models, tools or theories that could be used to answer the question posed.
  3. Critically evaluate the model or theories in relation to the question.



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