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The analysis should focus on both the internal and external environment of the airline and should include elements of the firm current competitive position, available resources and core competencies.

The paper includes the implementation of 4 business models. Moreover, it also focuses on Air Malta`s current strategic position in the market.

Instructions 

In this paper you need to use 4 different models to examine Air Malta`s position in the market and need to summarize the key factors and threats that is faced by the airline.

Using at least 4 business models, critically examine Air Malta`s current strategic position in the market and conclude with the key opportunities and threats facing the airline over the next 3-5 years. The analysis should focus on both the internal and external environment of the airline and should include elements of the firm current competitive position, available resources and core competencies.


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