The Big Idea

Assignment Brief

Module Title: Entrepreneurship, Enterprise and Innovation

Module Code: 218MANSC/218MANEL

Introduction:

You are considering going into business on your own. You have thought of a great new product or service but you don’t have the funds to develop the idea. Having researched the market you have chosen to find a source of finance. The panel represent your source of finance and your presentation should represent this. To secure your funding you need to provide a sound case of why your product or service would be successful and why you are the right person to make it happen

Completion of this assignment will address the following learning outcomes:

1 Appraise the theories and practice of entrepreneurship, enterprise and innovation.

3 Explore the behaviours, characteristics, competencies and personalities of a range of entrepreneurs and evaluate against students’ own behaviours, characteristics, personality and competencies to assess their potential as an entrepreneur.

4 Evaluate internal and external factors affecting the development and creation of an entrepreneurial culture.

5 Analyse and discuss the process of a business start-up from conception to execution.

Task: Title:

The Big Idea

You are required to create a presentation to pitch a new product idea as an entrepreneur. Your pitch should be 15 minutes long with an additional 5 minutes allocated for questions. The panel you are presenting to represent CrowdCube. They will be investing in you just as much as your product. Your presentation should represent this chosen source of support and funding and explore your capability in making the venture a success. Your pitch should cover learning outcome 1, 3, 4 & 5.

Sample Answer

The Big Idea – Pitch Presentation Script

Slide 1: Title Slide

Hello, and thank you for being here.
My name is [Your Name], and I’m here to pitch my product idea – GlowSip – an eco-friendly, reusable, light-up water bottle designed for urban commuters, night-time joggers, and fitness lovers.
It’s not just a bottle, it’s a hydration experience with a purpose.

Slide 2: What is GlowSip?

GlowSip is a BPA-free, stainless steel water bottle that lights up in different colours depending on temperature and hydration reminders. It uses low-energy LED tech and connects to an app via Bluetooth.
Key features:

• Custom glow alerts for hydration

• Safe to use at night

• Stylish, durable, eco-conscious
  It’s practical, fun and environmentally responsible.

Slide 3: Why This Product? (Market Need)

People want to stay healthy, safe, and visible.

• 72% of joggers report running after dark (Runner’s World Survey, 2022)

• Reusable bottles are growing in demand, UK market expected to reach £850m by 2026

• People forget to hydrate, especially during work and travel
  GlowSip fills the gap between style, safety, and sustainability.

Slide 4: Target Market

• Urban commuters aged 18–40

• Health-conscious individuals

• Night-time runners and cyclists

• Students and tech-savvy eco-warriors
  Our primary focus is cities like London, Manchester, and Birmingham in the first 12 months.

Slide 5: The Entrepreneur Behind It – Why Me?

I’m [Your Name], a business student with experience in product design and social media marketing.
I’ve worked part-time in a gym, studied the fitness market closely, and have run a small Etsy store selling handmade accessories.
I understand customer needs and how to engage with them. I am creative, driven, and organised – key traits of successful entrepreneurs (based on Drucker, 1985 and McClelland’s Achievement Theory).

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