The footwear company Schuh recently saw a profit drop of 9.6% and closed stores in Germany to focus on their UK stores.
The footwear company Schuh recently saw a profit drop of 9.6% and closed stores in Germany to focus on their UK stores. The executive team of Schuh have hired your digital marketing consultancy to assist them in developing a digital marketing strategy.
You are required to present a digital marketing strategy with a sample marketing campaign for Schuh. You must identify and promote an original digital marketing plan, identifying Shuh’s USPs and proposing the target audience, the digital channels to be used in reaching this audience, and a sample of the campaign that you propose for engaging them. In undertaking this task you will also be assessed on the use of appropriate technology plus your creativity, imagination and enthusiasm. NB It is expected that you will draw on and critique academic theories and models to support your ideas and these should be clearly identified in your slides and/or summary.
Your submission should include:
• The 2000-word summary of your proposal
• A copy of all slides You should submit a PDF through Turnitin that contains a cover page with your name, student ID number, and the course name. The subsequent pages of the PDF should include your 2000-word summary and slides.
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