This is a formal report in the style of a business plan, which evaluates the critical success factors in establishing, leading and managing a business organisation, evidenced in you documenting the development of your own new business idea.

Unit Name

Entrepreneurship and Leadership of Business Ventures

Unit Code

BSS018-2 (October Main)

Title of Coursework

Individual Business Plan Report

Assessment Title

Assignment 2 October Main

Unit Title

Entrepreneurship and Leadership of Busness Ventures

Unit Code

BSS018-2

Number of Credits

30

Assessment Weight (%)

or % of contribution to the assessment component

70%

Description of

Assessment Task

This is a formal report in the style of a business plan, which evaluates the critical success factors in establishing, leading and managing a business organisation, evidenced in you documenting the development of your own new business idea. (Word Count 4,200).

Business ideas must be approved by the unit co-ordinator.

The plan can outline either a real or a hypothetical business idea. This can be a real passion or interest you have that you think you can make money at. It could be a variation of an idea that exists already but it must be your original idea.

A framework for the format of a business plan is given in the textbook and will be explained in class.

Your work must be supported by appropriate and relevant research which is referenced throughout the report.

Your assessment must be submitted on BREO through the ‘Assessment’ drop-box, where it will be checked by Turnitin.

Word Limit

4,200 words

Presentation Format

(e.g. MS Word document)

Present the report using MS Word or other word processing program in Arial font size 11

Resources/Support Available

Essential textbook and course materials on BREO. University Library for books and journals; supporting evidence of market research using the digital library particularly for your industry analysis.

Assessment Criteria

The unit leader evaluates reports based on the following criteria:

• Establishing the context for your idea – the opportunity identified
• Market analysis & identification of customers and competitor analysis and clarity of USP (Your unique selling point)
• Evaluation of your ability to lead and manage this entrepreneurial venture evidenced
• Appropriate operating plan and resourcing including risk and contingency planning
• Realistic and relevant figures, start-up costs, product pricing and cash-flow calculations evidenced
• Overall presentation, evidence of academic sources & creativity

Self -Assessment Required

No

Details of how feedback will be provided

After marking online, you will receive individual feedback online and areas for improvement.