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This is a report requires detailed market analysis of the Tower of London as a business as well as the market analysis of the tourism sector in London using Tower of London as an example



Topic: Tower of London,


You are now required to submit a report to the Board of Directors of Tower of London with detailed analyses.

This is a report requires detailed market analysis of the Tower of London as a business as well as the market analysis of the tourism sector in London  using Tower of London as an example


The report should include external environmentboth macro and micro environmentsSWOT and recommendations with clear rationale. The word count for this report is 2,000 words. 


Executive summary. This should be no more than ONE A4 page yet it should be a summary of the entire document. It is NOT an introduction. Phrases such as "This report will explain . . ." belong in an introduction - not in an executive summary. This is the single most important part of the report, and will be marked accordingly Table of Contents. Pages, and paragraphs,should be numbered.

The report of the analysis stage, in whatever form you deem appropriate.

Remember that the purpose of the assignment is to develop your familiarity with the various marketing tools, techniques and concepts. You should use the report as an opportunity to demonstrate this familiarity, so include discussion of, for example, product portfolio analysis, growth vector matrices, product life cycles, experience curves, etc. - where relevant. The person marking your report will be looking for this evidence to award you marks.

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