Trade Shows provide the opportunity for a business to showcase their latest innovations, while generating new customers and networking with suppliers

BBS013-1 Assignment 001 – Project Management Theme

 

Practice Week Task: “Trade Shows provide the opportunity for a business to showcase their latest innovations, while generating new customers and networking with suppliers.”

 

Prepare an academic poster to present to a panel on the following topic:

 

Using an example of an IT Company based in Milton Keynes, UK, which provides software and technological solutions for warehouse automation and logistics, prepare a project proposal for the company to attend the London Technology and AI Trade Show in six months during the last week of August 2020.

 

You are a team of consultants preparing a proposal to pitch to the IT company for the right to run the project for them.

 

To be successful, you will need to consider all aspects of the event-management project and produce your poster in order to demonstrate the following:

 

An outline of your proposal

 

• Why exhibit at the trade show
• Demonstration of your understanding of managing an event
• Provisions for demonstrating their technology innovations, which could be:
  • Software simulation for warehouse management
  • Demonstration of Warehouse Robots
  • Software simulations of tracking and routing solutions
  • Etc
• How they will purchase space at the trade show
• How they will get there
• What materials will they need
• Staffing requirements – typical stands can accommodate 2 people per day
• An analysis of the benefits for the business of participating at a trade show
• Financial analysis, such as costs, potential ROI (return on investment)
• Stands start at £1500 per day (basic space for desk/electrics included)
• Stands including space to demo simulations are £3000 per day
• Please use researched and reasonable assumptions where appropriate

 

A project plan developed using project management principles:

• Project Plan Milestones – what needs to be considered and how would a company prepare for exhibiting and a suggested budget
• Define clear and achievable objectives (SMART)
• Analysis of types of investment needed
• Identify potential project stakeholders
• Example WBS - Work breakdown structure
• Gantt chart of the process a business would use to plan participation in a trade show