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Using a country of your choice discuss the major factors that would determine risk, market attractiveness and issues that would effect a successful international development strategy.

Answer all questions.

Question 1                                                                                                      (50 marks)                                                                                                                                         

Using a country of your choice discuss the major factors that would determine risk, market attractiveness and issues that would effect a successful international development strategy. Where necessary use examples, models, frameworks and theory to support your answer.

Question 2                                                                                                     (25 marks)                                                                                                                                              

Risk and control are 2 important factors when determining a market entry strategy (Doole and Lowe 2008).

Select 3 market entry strategies of your choice and discuss the strengths and weaknesses of the same with examples and models to illustrate your points.

Question 3                                                                                                     (25 marks)                                                                                                                                                

Globalization is progressing at an accelerating rate and confronts business with significant new threats and opportunities. Events in one corner of the globe can have major impact on others. Using recent world events discuss how globalization impacts on the internationalisation of business. You should illustrate your answer with examples.

[Total 100 marks] 

Answer all questions.

Question 1                                                                                                      (50 marks)                                                                                                                                          

Using a country of your choice discuss the major factors that would determine risk, market attractiveness and issues that would effect a successful international development strategy. Where necessary use examples, models, frameworks and theory to support your answer.

Question 2                                                                                                     (25 marks)                                                                                                              

Select 3 market entry strategies of your choice and discuss the strengths and weaknesses of the same with examples and models to illustrate your points.

Question 3                                                                                                     (25 marks)                                                                                                                                                

International Business is about the interconnectedness of nations. However, events in one corner of the globe can have major impact on others. Using recent world events discuss how globalization impacts on the internationalisation of business. You should illustrate your answer with examples.

[Total 100 marks]


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