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Using at least 4 business models, critically examine Air Malta`s current strategic position in the market and conclude with the key opportunities and threats facing the airline over the next 3-5 years.

Using at least 4 business models, critically examine Air Malta`s current strategic position in the market and conclude with the key opportunities and threats facing the airline over the next 3-5 years.
The analysis should focus on both the internal and external environment of the airline and should include elements of the firm current competitive position, available resources and core competencies.


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