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Using relevant and appropriate frameworks you are required to compare and contrast the cultures of two countries of your choice. You are then required to choose organisation that have expanded into these countries and analyse the issues they faced and how they responded to the cultural context

Using relevant and appropriate frameworks you are required to compare and contrast the cultures of two countries of your choice. You are then required to choose organisation that have expanded into these countries and analyse the issues they faced and how they responded to the cultural context.

Introduction:
Introduce the topic and discussion of the general importance of culture.
Use of the theoretical frameworks:
Use of theoretical frameworks to analyse your chosen countries.
Organisation approach:
Level of analysis in relation to how the organisation adapted to cultural differences through the Cultural Intelligence (CQ) framework and the outcomes of the strategies employed.
Conclusions:
What are the main implications from your work relating to the implications in terms of the impact of culture?

Models for analysing culture: Cultural Iceberg and Cultural Onion

Theoretical frameworks - Hall’s, Hofstede and Trompenarrs frameworks, Cultural Intelligence (CQ) framework


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