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Using relevant sources of information, you have been asked to write an overview of the wholesale stationers market in Germany, including in your discussion a brief explanation of trends in this area. In researching the topic, you have identified a good reference (MGCC Perspectives – A Chamber of Commerce magazine, pp. 7-8, which is available in Moodle). Prepare your overview and include a list of additional references in Harvard style (including the MGCC reference) at the end of your report. Note that you should not copy verbatim the overview and trends contained in MGCC, 2016 report.

Task 1

Using relevant sources of information, you have been asked to write an overview of the wholesale stationers market in Germany, including in your discussion a brief explanation of trends in this area. In researching the topic, you have identified a good reference (MGCC Perspectives – A Chamber of Commerce magazine, pp. 7-8, which is available in Moodle). Prepare your overview and include a list of additional references in Harvard style (including the MGCC reference) at the end of your report. Note that you should not copy verbatim the overview and trends contained in MGCC, 2016 report.

Task 2

Using an EXCEL spreadsheet, produce an appropriate graph to represent annual spending on writing/drawing materials per capita in precisely seven European countries in 2015, two of which should be France and Germany. You can use some of the data for twelve countries shown in MGCC, 2016, p. 8.

Task 3

Having gained a better understanding of the wholesale stationery market in Europe, you decide to start analysing Duque’s last three financial years of sales data (2015-2017). Although incomplete, the sales data (see figure T3) does provide some basic data including sales (€) of printer cartridges, general office supplies, low-cost printers, office furniture, shredders, paper-based supplies and writing/drawing materials.

 Product item

2015 Sales ()

2016 Sales ()

2017 Sales ()

 printer cartridges

25000

26000

22000

general office supplies

25000

27000

23000

low-cost printers

15000

18000

18000

office furniture

25000

25000

27000

shredders

25000

29000

29000

paper-based supplies

25000

27000

27000

writing/drawing materials

25000

30000

32000

 

Figure T3. Product item sales by Year (2015 to 2017, inclusively). 

 

a) Using an EXCEL spreadsheet, adjust the above table by appending a Total Sales () row. Include a table printout or screenshot as an appendix to your report. You must also show in your appendix, the formulae behind your columns. (5 marks)

b) Using an appropriate mixed pie chart, represent the 2016 and 2017 sales (€) by product item. (5 marks)

c) By representing Total Sales () and Year in an appropriate scatter diagram, find the associated correlation coefficient and write down your resulting interpretation. (5 marks)

Using the same scatter diagram, forecast the total sales for 2018 and 2019, assuming continuing sales trends. (5 marks)

Task 4

Currently, all of Duque’s operations are carried out in Northern France. The business has never operated across the border in Germany. In order to initially answer Donald’s question “Should I expand my business to Germany”, you have decided to use a ‘pros and cons method’ table (see figure T4).

Should I expand my business to Belgium & Germany?

 

Pros

Score/10

Cons

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total Pros

 

Total Cons

Average Pros

 

Average Cons

       


Figure T4.
   A ‘pros and cons method’ table for expanding to Germany & Belgium. 

a) Complete the table. (10 marks)

b) Many of the business activities carried out by European companies need to comply with international standards. Research and list a few of the international standards that apply to Duque’s activities. You can use information contained at www.iso.org. (5 marks)

Task 5

If Donald does decide to expand, he knows that the extended internal operations will require improved facilities and, as it happens, a highly-suitable building is available for sale nearby. He always has been averse to interest-only mortgages and would only realistically consider a repayment mortgage. Also, he thinks that the asking price of €220,000 might be negotiable closer to €200,000.

a)  Calculate the monthly cost of a 30-year repayment mortgage of £200,000, where interest is applied to the loan outstanding at the beginning of each year and the mortgage rate is 10% per annum. (5 marks)

b)  Re-calculate the monthly cost assuming that the interest is applied to the loan every month (12 times a year. Hint. Use APR in the place of r). (5 marks) 150 words

(Task 5 total: 10 marks)

Task 6

Donald believes that the mean value of orders received by his firm is about €240. Since his accounts office receives hundreds of orders each month, there is insufficient time to check every one. The accounts office decides on a strategy of randomly selecting a sample of 50 accounts and finds a sample mean of €230 and sample standard deviation of €43. Does this evidence support his belief? Assume a 5% significance level. (10 marks) 150-200 words

Task 7

a) Each year Duque has regularly sent out customer questionnaires in the form of email attachments each December. The typical format of the questionnaires is shown in figure T7a. Historically, responses have been disappointing with less than five percent bothering to return a completed questionnaire. What advice could you give to improve the situation? (5 marks)

Task 8

Based on all the data you have considered in Tasks 1-7, summarise in just one paragraph your most important findings. Also check the overall structure and presentation of your report (see the Brief in Moodle for more details).


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