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You are progressing well as a junior designer for a leading software development firm called ExSoft Ltd. An opportunity has arisen for you to work for a client company known as Click Retail.

Coursework Assignment Brief 

Academic year and term:

2018/19

Module title:

User Experience Design

 

 

 

           

Learning outcomes assessed within this piece of work as agreed at the programme level meeting

On successful completion of this module students will be able to

  1. Knowledge and understanding of UX/UI design principles and techniques and evaluate their usefulness in the design and development of interactive interfaces.
  2. Identify and evaluate usability, accessibility, professional and ethical standards relating to the design and development of interactive systems.
  3. Ability to design, test and evaluate interfaces using UX design principles.

 

Type of assessment:           

The word count for this assignment is 3000 words.

Students will design and develop a UI, based on a UX scenario, using appropriate UX design principles.

 

 

 Assignment

This assignment comprises 100% weighting of the assessment for this module, and covers all learning outcomes. Students will design and develop a UI based on a UX scenario, using appropriate UX design principles, and develop a 3000-word report to demonstrate knowledge and understanding of UX design principles and practical approaches. Students will have access to formative feedback on each task set in workshops, thereby helping them to refine their approach to the summative tasks that have been set.

Scenario

You are progressing well as a junior designer for a leading software development firm called ExSoft Ltd. An opportunity has arisen for you to work for a client company known as Click Retail.

Click Retail is an online retail store which operates in the United Kingdom and has grown massively over the last few years. The store offers an inclusive range of retail products such as electronics, toys & clothing to its millions of customers. Due to the rapid increase of online buying and to stay ahead of its competitors, Click Retail has decided to improve the layout of its digital store (online store), in order to improve its customer experience.

For the purpose of this assignment, you are required to improve the user journey of the online services listed below. You should consider the website, mobile and iPad-friendly design an important factor for seamless access to the store’s digital services. 

  • Customer login
  • Customer search for products
  • Customers payments
  • Customer Buying history
  • Admin Login
  • Admin search for all orders
  • Nearest branch finder
  • Market place

Deliverables

Report – 3000 words [100%]

You will show critical appraisal of the UX theory, design and implementation skills required for the design and implementation of a prototype system for the online store.

You are required to implement a full lifecycle UX analysis and design, utilising Jesse James Garrett’s methodology for designing digital products.


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