You are required to write a 12,000 words scholarly piece of work that demonstrates your skills as an independent learner and provides clear evidence of a very good grasp of a specific subject area and an ability to synthesise primary and/or secondary data to arrive at a conclusion and a set of recommendations.

Business plan:

You are required to write a 12,000 words scholarly piece of work that demonstrates your skills as an independent learner and provides clear evidence of a very good grasp of a specific subject area and an ability to synthesise primary and/or secondary data to arrive at a conclusion and a set of recommendations.

The structure should include:

1. Non-anonymous cover sheet  showing student name, number, business name and type, supervisor, module leader and module number
2. Highlights
3. Table of contents
4. Originality and ethics statement
5. Market research method, literature review and market research
6. Industry and gap analysis
7. Strategy options and selection justification
8. Campaign and customer acquisition
9. Operations and stakeholders plan
10. Cash and risk analyses
11. Recommendation
12. Eureka

Layout

Your work should be word processed in accordance with the following:

• Font style, Calibri, font size 12
• 1.5 line spacing.
• The page orientation should be ‘portrait’
• Margins on both sides of the page should be no less than 2.5 cm
• Pages should be numbered

M060 Business plan template

1. Title page
   1. Borders neither designed nor coloured
   2. Name of student
   3. Student number
   4. Programme
   5. Module
   6. Supervisor
   7. Date

1. Highlights
   1. Two to three paragraphs for each of the main sections
   2. Ensure a conclusion for each paragraph
   3. Short paragraphs of only 6 lines
   4. Data in each paragraph
   5. Specifically, for the cash and risks, the data should be: breakeven, payback and principal risks
   6. Reference all models

1. Contents page
   1. Table of contents

1. Statements
   1. Ethics certificate downloaded from ethics system and pasted into plan

1. Research
   1. Secondary Research (see later for primary research)
   2. Research methodology, i.e. WISPA, and discussion about the five questions you wish to answer (put the WISPA model in appendix)
   3. Literature review, i.e. DENTS (Put the DENTS model in the appendix)
   4. Secondary research findings, i.e. conclusions of ROAR under the four headings: political, economic, social, and technological, i.e. PEST (Put the model in the appendix)
   5. References for all models
   6. Relevant illustrations and tables
   7. Short paragraphs of no more than six lines
   8. References in each paragraph

1. Analysis a)
   1. Industry attractiveness
   2. CRIMSON BLADE
   3. Government (and regulation), Exchange rates, Technological change (GET)
   4. Put model in appendix
   5. Short paragraphs of six lines
   6. Reference in each paragraph
   7. Each model referenced
   8. Relevant illustrations
2. Analysis b)
   1. DIL & PEAS
   2. 5Xgaps
   3. Primary research, and the market survey informed by 5xGap, i.e. CWISAT (put model in appendix)
   4. TAR- in appendix
   5. Pie charts and analysis of TAR (present the main ones you want to highlight in main section)
   6. Short paragraphs of six lines
   7. Reference in each paragraph
   8. Each model referenced in appendix
   9. Relevant illustrations

1. Strategy
   1. Strategy x 3
   2. Justification of which one is best and why?
   3. Short paragraphs of six lines
   4. Reference in each paragraph
   5. Each model referenced
   6. Relevant illustrations

1. Campaign
   1. List of traditional campaigns: what, why, when, how, and where
   2. List of digital campaigns: what, why, when, how, and where
   3. SOSTAC
   4. Short paragraphs of six lines
   5. Reference in each paragraph
   6. Each model referenced
   7. Relevant illustrations

1. Operations and stakeholders
   1. ISPCAM diagram
   2. Short paragraphs of six lines
   3. Reference in each paragraph
   4. Each model referenced
   5. Relevant illustrations

1. Initial set-up
   1. Discussion of the BJP and L&P
   2. Model in appendix
   3. References

1. Stakeholders
   1. Which roles are needed to make your business, i.e. internal and external roles
   2. Draw an organogram of your proposed business and discuss each role
   3. What is the CSF for recruiting each role
   4. Short paragraphs of six lines
   5. Reference in each paragraph
   6. Each model referenced
   7. Relevant illustrations

1. Processing
   1. The back office and support services of your business
   2. Were your biz a restaurant, the kitchen, i.e. the part that makes the business work
   3. But which the customer does not interact with!
   4. A process of inputs, conversion and output

1. Customer care
   1. The part the customer interacts with!
   2. The steps the customer has to go through to get your service
   3. Each step needing definition, because the service is a de facto part of the brand
   4. A process of interactions

1. Analytics
   1. Which data needs to be daily/weekly/monthly compiled to help the CEO run your business
   2. Should include specific data requirements for the first four parts of ISPCAM, i.e. Initial, stakeholders, process and customer
   3. What are the CSF for each of these pieces of data, and of data collection in general

1. Management
2. The weekly/monthly tasks of a chief executive (CEO)
3. Such tasks will of course be complemented by the data, i.e. there should be data for each
4. Include review of competition and of innovation?

1. Cash and risk
   1. Selection of financial model, i.e. Costs 30:40:30; 40:30:30; 33:33:33, and revenue %
   2. List of assumptions, e.g. Staff costs, Fixed costs etc
   3. Quarterly cashflow for 2 years
   4. Simple money in, and money out
   5. Models

1. Breakeven
   1. Fixed costs
   2. Variable costs
   3. Revenue
   4. Calculate liquidity capital

1. Cashflow
   1. As breakeven
   2. Plus equipment invested
   3. Calculate investment capital
   4. When is it cash positive?

1. Sensitivity
   1. As Cashflow, but delay revenue one quarter
   2. Calculate supplementary capital

1. Payback
   1. Assumptions, e.g. average quarterly revenue = x
   2. How many quarters until total revenue = capital

1. Breakeven
   1. Assumptions, e.g. average quarterly revenue = x
   2. How many quarters does total revenue = fixed costs + variable costs

1. Risks
   1. Circa 25 risks
   2. Macro risks which use e.g. PEST model
   3. Micro risks the supply chain, and ISPCAM
   4. Alternatively, consider the following risks to the biz: Customer; Company; Collaborator (supplier), Competitor, Capital, Costs, Currency (7C)

1. Recommendation
2. Is this a good business, and why?
3. Despite the business plan, what things are still not known?
4. What would be needed to find out those things and how long would it take?

1. Eureka
2. Describe specific moments, during the module, when you suddenly understood something about business or about analysis, or about writing a business plan

1. References
   1. Circa 50# references
   2. Ensure all models, secondary research etc are clearly cited

1. Appendix
1. All the models