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You are required to write a Business Report for the CEO on the performance of your company as experienced in the Cesim Global Challenge business simulation.

2.1. Part 1 - Cesim Business Report (3,500 words)

You are required to write a Business Report for the CEO on the performance of your company as experienced in the Cesim Global Challenge business simulation. You should NOT introduce any insights or information from the real world e.g. the current trade and political relationship between the USA and China, unless this is specifically referred to in the Cesim notes.

The CEO of your Company is considering their options over the next 3 years. Your Business Report should provide the CEO with clear and concise information that will guide them in their decisionmaking process. Your Business Report should be structured as follows:

Part 2 - Stakeholder Report (500 words)

You should analyse the power and influence of the stakeholders of your Cesim company using an appropriate academic framework (for example Mendelow’s Power / Interest matrix). You should identify those stakeholders that the company should prioritise based on the recommendations you have made and indicate an appropriate communication strategy to engage those Stakeholders.

An analysis of the mobile phone manufacturing industry and its External Environment in the final round of your Cesim simulation. You should draw only on the information and data provided by the simulation.

A critical evaluation of the sources of competitive advantage (internal analysis) utilised by your company and how these differ from other firms competing in the industry.

A detailed critical analysis of ONEof the following activities:  The outsourcing of manufacturing activities; OR  The investments in R&D; OR  The Marketing expenditure You should research your chosen topic and also draw on the position of competing companies during the simulation

Recommendations for the CEO that will improve the company’s performance over the next 3 years. Your recommendations should be commercial, realistic and justified.



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