You are to write a Business Plan that applies general management ideas to a specific business
Module Title: Introduction to Business
 Knowledge and Understanding Explain the different types of business structures and the benefits of each.
 Knowledge and Understanding Define the role that human beings play in the business environment.
 Knowledge and Understanding Understand the basics of marketing and promotion and discuss the production and distribution process.
 Intellectual, practical, affective and transferrable skills Apply the 4Ps of marketing to any business situation
ASSIGNMENT TASK QUESTION
You are to write a Business Plan that applies general management ideas to a specific business.
The plan should be min You are drafting min 2000 word Business Plan that outlines your new business venture. Select ONE type of business you will be starting from the following list (it is recommended that you choose one that is related to your intended course of study):
Organise British Fashion week at the O2 arena, London
An Ice cream bar in Kensington
A training centre for the unemployed
A legal agency business providing legal assistance to other businesses
A financial investment businesses giving advice to other businesses
An agency working with the Housing Association (public services) that provides homes for disadvantaged people
How to structure your Business Plan:
Business Plan: Part 1 [ Max 300 words] [20marks]
1. Outline your new Business Venture [5 marks]
State the nature of the business and what product or service it provides
State your USP and explain why your business would have a competitive edge.
1.1 Business Type [5 marks]
Is your business a Partnership or a Company formation? Explain why you have chosen this business model
1.2 Research: [10marks]
Research into the business service you have chosen; identify existing competitors.
Illustrate using UK and local statistical data; marketing surveys (Eg: ONS; Interbrand) Explain why you think there is a demand or market for your service
Part 1: Assessment Criteria:
Knowledge and Understanding: Explain the different types of business structures and the benefits of each.
Ability to conduct valid research Page 3 of 4 Points to Consider:
You should use information that you have learned in your Introduction to Business classes, along with information from the core textbook and other suggested reading material
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