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You should critically evaluate theory (literature) and demonstrate application to your project of, theories, frameworks and principles, drawn from a range of relevant and appropriately referenced academic and practitioner literature.

Literature Review – 3000 words (+/or-10%)

Literature Review

Potential Associated Literature Review Topic

  • Some aspect of Marketing / Digital Strategy (e.g Social Media)

You should critically evaluate theory (literature) and demonstrate application to your project of, theories, frameworks and principles, drawn from a range of relevant and appropriately referenced academic and practitioner literature.  You must demonstrate wide reading from a range of sources.

Managing and referencing the information

How to structure your literature review

A framework or structure for your literature review with headings and sub-headings should emerge as you read, make notes, evaluate and summarise the information found.

Your review of the literature may be:

a) A stand-alone literature review.

b) Part of the introduction to your work.

c) Embedded in the discussion within each chapter of a dissertation or thesis.

Every piece of research is unique, but a literature review should be carefully structured and would usually contain:

  • Introduction – outlining the range of your research and explaining how your review is organised.
  • Main body – discussing the sources and will be more extensive than a list of publications.
  • Conclusion/Recommendations – summary of your main arguments and conclusions, and recommendations for potential further research.

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