You will be able to develop your understanding of entrepreneurial opportunities/ideas, their value propositions and how to exploit these for success

Brief introduction to module: 

Entrepreneurship has traditionally been defined as the process of designing, launching and running a new business, which typically begins as a small business, such as a start-up company, offering a product, process or service for sale or hire. Small businesses are a vital and growing part of the UK economy, many with a global context. This module focusses on what is an entrepreneurial opportunity and how to turn it into a successful business venture. You will learn about: different forms of entrepreneurial activity; key stages and elements of new venture creation; entrepreneurial skills and behaviours; opportunity recognition and assessment; value proposition; success factors and developing your entrepreneurial skills. 

Module learning outcomes 

1. Knowledge outcome – You will be able to develop your understanding of entrepreneurial opportunities/ideas, their value propositions and how to exploit these for success   
2. Intellectual /transferable skills outcome – You will be able to consider a complex entrepreneurial issue and propose feasible alternative options for consideration.  

How the module develops Business Readiness 

I am developing the application of knowledge to practice, considering commerciality and markets and am practising my communication and presentation skills. I am developing my curiosity and developing knowledge of entrepreneurial skills, learning to apply them in creating a new venture. I understand how to act entrepreneurially through idea generation and to problem solve by identifying gaps in current markets. I am learning to identify important entrepreneurial opportunities in markets around the world and develop my understanding of the process of generating ideas and their value propositions.