Imagine you are a business consultant, who has been contracted by Sneakers Inc.

Strategic Management Individual Report - Sneakers Inc [weighting 80%]

Imagine you are a business consultant, who has been contracted by Sneakers Inc.

Based upon your practical experience with Sneakers Inc, produce a business report to assess and evaluate the current position of your company (Sneakers Inc), identify, and analyse gaps between the desired and actual performance, and provide recommendations for the business’ future strategy.

Remember that in addition to looking at your company, your analysis should also take account of the local/global context and the industry within which it is located.

The word limit for the report is 3000 words (+-10%), not including cover page, executive summary, table of contents, reference list & appendices.

Note: Much of your evaluation may not appear in the final report, though it will be evident from what you write that you have engaged in detailed evaluation and analysis.

Marking criteria

Executive Summary

Outline the key findings of your analysis and present the key recommendations raised.

Introduction

Set out what you will cover & why. This section should also include some “colour”/context to draw the reader in i.e. you should signpost but create interest too.

Strategic Position

Briefly outline your strategic positioning.
Critically evaluate the business environment for Sneakers Inc.
Use the Mintel Reports to assess the Micro-Environment and suitable tool/s to assess the Macro-Environment

Note: This section should refer to the actual footwear market.

Critically evaluate the successes and failures of your company during your involvement using strategic management theories and the conclusions from your analysis of the business environment

Note: At the beginning of this section, please present a table with each year’s key financial data (Revenue, Gross Profit, Overheads, Profit) and how your targets (including your Key Performance Indicators (KPI)) related to your team performance within the Sneakers Inc. simulation.

Recommendations

Using the Ansoff Matrix, make clear recommendations as to implementing your business’s future strategy in the light of development opportunities and market risks. Use evidence (including market data) to justify, and, draw conclusions as to, how these recommendations will achieve sustainable competitive advantage.

Note: This section should include reference to both the simulation and the actual footwear market.

Conclusion

Synthesise the main findings of the report.

References, Style and Presentation
Breadth of research sources utilised.
Referencing and bibliographic details are thorough and accurate.
Report is well structured with a table of contents. Layout is clear and easy to read, with clear headings and page numbers.
Appropriate use is made of visual presentation, information and appendices.

Appropriate use of language that meets the requirement so a formal business report.