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Provide a very brief overview of your case (where, when, what happened)


2000 words

following format:


1- Provide a very brief overview of your case (where, when, what happened)

2- Explain which theories you will be applying

3- where you will apply  them (which section), and 

4- why these are the best theories to use.

Crises rarely occur ‘out of the blue’, instead there are usually several warning signs. Discuss the warning signs and why people did not respond adequately in your particular crisis case.

Trigger—Only pick one!

Discuss the point in time that the crisis kicked-off—and why. 


Discuss how, when and why the crisis escalated to produce the greatest damage.


Discuss what happened after the acute phase was over; What were the lessons

learned to prevent a future crisis event—were they ‘learned’ or ignored post-crisis?

Did the organisation change after the crisis?

Theories in Crisis Management

Normal Accident Theory

The Swiss Cheese Model

Predictable Surprises

Sloppy Management

Failure to Heed Warnings

High Reliability Organizations

Destructive Leadership

Toxic Triangle

Susceptible Circle


Decision Making Theories

Rational choice

Bounded rationality

Cognitive and psychological biases

Theories & Principles

• Corporate apologia

• Image repair theory

• Focusing event

• Instructing and adjusting information

• Validated accepted wisdom

• Rhetoric of renewal or discourse of renewal

• Rhetorical arena

• Contingency theory

• Complexity theory

• Paracrisis and crisis prevention

• Situation Crisis Communication Theory (SCCT)

Crisis Management Life Cycle



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