Using appropriate framework(s) critically evaluate the most important issues in H&M`s external macro and micro (industry) environments that have shaped the company’s development?

Strategic Management

The lecture

Stakeholders, Corporate Governance & Business Ethics

External macro- and micro-environment

Internal Environment Analysis

Strategic Agility & Organizational Ambidexterity

The Competitive Strategies

Strategic Alliances & Joint Ventures

Cross-border mergers and acquisitions

Selected Issues In M&A and preparation for the individual assignment

Digitization & Artificial Intelligence

Report

2000 Words

H&M case study analysis:

Please answer the three questions outlined below:

1.Using  appropriate  framework(s)  critically  evaluate  the  most  important  issues  in  H&M`s external macro and micro (industry) environments that have shaped the company’s development?

2. Using the appropriate framework(s) critically evaluate the internal environment (resources, capabilities, organisational culture, etc.) of H&M in order to identify its competitive advantages and disadvantages. Are H&M`s competitive advantages sustainable?

3. Using appropriate model(s) identify and critically evaluate the strategic choices followed by H&M  during  the  period  of  this  case  study  in  terms  of  its  competitive  strategies,  and  the governance  (implementation)  modes.  Based  upon  your  evaluation,  what  recommendations would you provide to the company

In this assessment the following learning outcomes will be covered:

• critically assess the development of strategic thinking

• understand that strategy formulation ideally encompasses the entire organisation