Identify what kind of amenities, attractions and travel options are available at the destination.

Programme:

Business & Tourism Management

Level:

Foundation

Module Title:

Academic Skills for Higher Education

Module code:

BTM0ASH

Module leader/s:

Assignment No:

1

Assignment Type:

Presentation – Individual

Assignment weighting %:

100%

Assignment Word

Count: (or equivalent)

1500 (Equivalent)

Penalties

All penalties that are listed at the end of this document in the Table of Penalties.

Submission Dates and Times (Day: Date & Time)

First Submission

Monday 7^th July 2025 14:00

Late Submission

Wednesday 9^th July 2025 14:00

Resubmission 1

Friday 19^th Sep 2025 14:00

Resubmission 2

Friday 5^th Dec 2025 14:00

Grade & Feedback release Dates

All Grade and Feeback release dates are 21 days after the submission date. If an assignment deadline is Monday 1st 2:00pm then the grade release date will be Monday 22nd 2:00pm

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

Module Outcome 1

Identify, search, and assess academic information relevant to higher education study skills.

Module Outcome 2

Demonstrate an ability to use effective and appropriate academic skills when exploring the importance of higher education academic skills and their relation to industry practice.

Module Outcome 3

Understand and implement good academic practice and know how to avoid academic malpractice and all forms of academic misconduct.

Assignment Requirements

Overview

Scenario: You work for a Tour Operator located in the UK. You have been asked to assess one of the 10 most popular destinations in Ireland to evaluate the amenities, attractions, and travel options available, as well as the type of tourists visiting the destination. Prepare a PowerPoint presentation for the management meeting of the Tour Operator company. In this role, your research will directly influence the company’s strategic decisions, potentially shaping future travel packages and expanding the company’s destination portfolio. This assignment mirrors the real-world tasks undertaken by destination development managers and market analysts in the tourism industry, making your insights crucial for the company to stay competitive in the market.

Assignment type: PowerPoint Individual Presentation with annotated script (total of 1500 words on both slides and speaker notes) submitted in a Word Document. Your speaker notes will be more detailed than the slides, and your slides must not be too wordy.

No oral delivery required.

Assignment task/s to be completed

From the list of the 10 destinations listed below, select one destination to focus your presentation on.

1. Identify what kind of amenities, attractions and travel options are available at the destination.
2. Explain the type of tourist that typically visits your chosen destination.
3. Define the possible motivations for the tourist type stated to have chosen the destination.

Additional Information required to support completing the tasks above

With the help of your tutor, choose one destination out of the list below.

1. Bray

Official tourism/traveller website: https://bray.ie

Corporate tourism website: https://www.wicklow.ie/Living/Your-Council/Municipal-Districts/Bray/Bray-Tourism

2. Dublin

Official tourism/traveller website: https://www.visitdublin.com

Corporate tourism website: https://www.dublincitycouncilculturecompany.ie/what-we-do/programmes/dublin-city-tourism-unit

3. Galway

Official tourism/traveller website: https://www.galwaytourism.ie

Corporate tourism website: https://www.galway.ie/en/services/more/tourism/

4. Cork

Official tourism/traveller website: https://www.purecork.ie

Corporate tourism website: https://www.corkcoco.ie/en/visitor/pure-cork-official-tourism-body

5. Killarney

Official tourism/traveller website: https://killarney.ie

Corporate tourism website: https://killarney.ie/killarney-chamber-of-tourism-commerce/

6. Limerick

Official tourism/traveller website: https://www.limerick.ie

Corporate tourism website: https://www.limerick.ie/council/services/community-and-leisure/tourism

7. Kerry

Official tourism/traveller website: https://www.discoverkerry.com

Corporate tourism website: https://www.kerrycoco.ie/tourism/

8. Waterford

Official tourism/traveller website: https://visitwaterford.com

Corporate tourism website: https://waterfordcouncil.ie/tourism/

9. Kilkenny

Official tourism/traveller website: https://visitkilkenny.ie

Corporate tourism website: https://kilkennycoco.ie/eng/services/tourism/

10. Dingle Peninsula

Official tourism/traveller website: https://dingle-peninsula.ie

Corporate tourism website: https://www.kerrycoco.ie/tourism/

Important: only use corporate and trade tourism board websites for the most recent and reliable destination statistics.

Mandatory Referencing and Research Requirements

Referencing Style

CCCU Harvard Referencing Style.

Mandatory Sources to be included in the Assignment

Core Texts:

• Fletcher, J., Fyall, A., Gilbert, D., & Wanhill, S. (2018). Tourism: Principles and practice (6th ed.). Pearson.
• Cottrell, S. (2019) The Study Skills Handbook. 5th edn. Basingstoke: Palgrave.

Recommended:

• Cohen, E. (1972) ‘Toward a sociology of international tourism’. Social Research, 39 (1), pp.164–182.
• Prince, S. (2017) ‘Cohen`s Model of Typologies of Tourists’. In book: The SAGE International Encyclopedia of Travel and Tourism. SAGE Publications.
• Holloway, J. C. and Humphreys, C. (2022). The Business of Tourism. 12th edn. London: Sage Publications Ltd.
• Page, S. J. and Connell, J. (2020) Tourism: A Modern Synthesis. 5th edn. London: Routledge.
• MarketLine (2024) Travel & Tourism Industry Profile: Ireland. pp. 1–42. Available at: https://research.ebsco.com/linkprocessor/plink?id=e4da2c3d-18a4-3cdb-90a6-d192ceefdd67 (Accessed: 30 April 2025).
• Hopkins, D. and Reid, T. (2018) The Academic Skills Handbook: Your guide to Success in Writing, Thinking and Communicating at University. London: Sage Publications Ltd.
• Van Emden, J. and Becker, L (2016) Presentation Skills for Students. London: Palgrave.
• Pears, R. and Shields, G. (2022) Cite Them Right: The Essential Referencing Guide. 13th edn. London: Bloomsbury.

Websites

Students can research relevant information on both tourist and corporate versions of tourism board websites.

• Ireland.com | Ireland Official Tourism Website | Tourist Website
• Tourism Ireland | Ireland Official Tourism Website | Corporate Website
• Tourism Ireland | Ireland Official Tourism Website | Trade Website
• Failte Ireland (National Tourism Development Authority) – Tourism Research & Insights
• Irish Tourism Industry Confederation – ITIC Year End Review 2023 & Outlook 2024
• Statista Market Forecast: Travel & Tourism – Ireland
• Ireland.ie | The official international website of the Irish Government | This is Ireland
• Discover Ireland: official tourism source for domestic holidays in Ireland
• Irish Tourism: Ireland`s leading inbound vacation package operator
• Trip Advisor: Things to Do in Ireland
• United Nation World Tourism Organisation: Tourism Data Dashboard
• United Nation World Tourism Organisation: Tourism Statistics Database

Important: You must use only the sources outlined above for your assignment. You are required to use 10 pieces of research with in-text citations and a list of references.

Format of your submission and how your assignment will be assessed

You must create your presentation in MS PowerPoint software. Follow the Assignment Guide for detailed information on how to prepare your assignment. For submission you must export your slides and the Speaker Notes to a Word Document. Follow the Assignment Guide for step-by-step instructions. Only submit Word documents. Identify what kind of amenities, attractions and travel options are available at the destination. PowerPoint and PDF formats are not accepted. No oral delivery required.

Submission Requirements

Submission Platform

This assignment should be submitted electronically using Moodle to the Module Submission link

Submission Date &Time

All submission & resubmission dates and time are as stated at the beginning of this Assignment brief.

You should submit your Assignment for all deadlines earlier than 2:00pm on the date stated.

Late submissions can be accepted for Summative Submissions only up to a maximum of 2 working days after the submission deadline. This does not apply to resubmission deadlines. A 10-mark deduction will be made by CCCU for all late submissions.

Work submitted more than two working days after the deadline will not be accepted and will be recorded as a non-submission.

Assignments submitted to the Resubmissions deadlines will be capped at 40% by CCCU.

If you are affected by events which are unexpected, outside your control and short-term in nature (i.e., lasting one to two weeks), under the exceptional circumstances procedure you may be eligible for:

• A seven-day extension to your coursework (via self-certification request).
• A 14-day extension to your coursework (via evidence-based request).
• To defer your exam or time-constrained assessment if you have not yet submitted/attempted it (via self-certification or evidence-based request).
• To re-take an exam/time-constrained assessment, if you feel your performance on your first attempt was negatively impacted (via impaired performance request).

Please note students are only eligible to have a maximum of 2 self-certification requests per academic year.

You can make a self-certification request up to 14 calendar days before your deadline:

• for coursework it must be no later than 2 pm on the deadline date
• for exams and time-constrained assessments, the request must be submitted no later than the start time of the assessment.

Table of Penalties

Issue with the Assignment

Penalty to be Applied

Suspected Academic Misconduct or Breach of Academic integrity

The Assignment will be graded zero. Written feedback will be ‘This assignment has been identified as potential Academic Misconduct/Breach of Academic Integrity. You will be invited to a meeting to discuss’.

You will be invited to a meeting with an academic Misconduct reviewer. When you attend the meeting if Academic Misconduct or the breach of Academic Integrity is upheld you will be asked to rewrite the section of the assignment it applies to and re-submit the assignment.

Do not upload any assignments to the AMC submission links before the meeting otherwise it will be removed.

Failure to attend the meeting means the assignment will remain graded at zero and you will be unable to pass the module until you have attended the meeting.

The assignment is more than 10% over the prescribed wordcount i.e. for 3,000 words, if 3,400 is submitted excluding the cover page, table of contents, references and appendices.

A 10-mark deduction applied to the overall grade that is manually entered by the Lecturer. This deduction is capped at 40%, which means an assignment cannot get less than 40% if a deduction has to be made.

For example, if the mark for the assignment was 60. The lecturer would deduct 10 marks and the mark will be 50. Written feedback will also state ‘This assignment is 10% over the wordcount and 10 marks have been deducted’.

Where assignments are more than 10% less than the prescribed wordcount and lecturers cannot identify if the learning outcomes have been met.

This assignment will be graded below 40.

Where a student submits a .pdf instead of a word document.

This assignment will be graded a Fail.

The lecturer will grade as 1 and the written feedback will state ‘This is a pdf submission and is not allowed. All submissions should be in Microsoft Word format’.

Students not working in their groups as agreed by the lecturer.

This assignment will be graded a Fail.

The lecturer will grade as 1 and the written feedback will state ‘This submission was not completed in the designated group’.

Please note: Where a student has asked the lecturer to move from their original group and the lecturer has agreed this does not apply.

For a presentation assignment that requires oral delivery, and the student

does not present in person.

The Oral rubric criteria is not moved, and the oral criteria will remain at zero.

For a presentation assignment and the student does not upload a converted PPT

To Word File with speaker notes.

The communication rubric criteria is not moved, and the communication criteria will remain at zero.

For a presentation assignment that requires oral delivery, and the student did not present on the day or upload the presentation to a Word document with

speaker Notes.

This assignment will be graded a Fail.

The lecturer will grade as 1 and the written feedback will state ‘There was no Oral presentation in class and the submission was not converted to Microsoft Word’.

For a presentation assignment the student uploads a file that contains no slides and is simply continuous text.

This assignment will be graded a Fail.

The lecturer will grade as 1 and the written feedback will state ‘There are no

slides present in the assignment submission’.

If the assignment is group work and the resubmission is not changed to individual work.

This assignment will be graded a Fail.

If a group assignment is failed then the resubmitted work must be changed by a minimum of 25% to make it an individual piece of work.

This means if a Group Presentation is 12 slides a minimum of 3 must be different to the group submission. If the assignment is a Group Poster with 6 text boxes then a minimum of 2 of them must be different to the Group Poster.

The lecturer will grade as 1 and the written feedback will state ‘This resubmission should be individual and a minimum of 25% of the assignment has not changed’.

Where a written assignment has text that is unable to be read by Turnitin because it is either a graphical image (excluding Presentations & Posters); for example, a screenshot or the assignment is written within text boxes on each page.

This assignment will be graded 0 and the written feedback should state ‘This assignment is unreadable by Turnitin and cannot be checked for Academic Misconduct. It has been referred for an AMC meeting’.

The assignment will then be referred for Academic Misconduct investigation.

An assignment that does not make use of any Mandatory references provided in the assignment brief/Module Handbook.

The reference rubric criteria is not moved and that criteria will remain at zero

An assignment has a reference list, but no citations.

The reference rubric criteria is not moved and that criteria will remain at zero.

Written feedback should state ’The reference criteria has been graded Zero as no citations have been used. Please include citations in your assignment to support the academic points being made’.

An assignment has no citations and no reference list.

Foundation & Level 4 - The reference rubric criteria is not moved and that criteria will remain at zero. The written feedback will state ‘Please ensure that you use citations and references to support your assignment submission’.

At Level 5 and Level 6 this would be graded as a Fail. The lecturer will grade as 1 and written feedback will also show ‘This assignment has no citations and no reference list’.

Where False references are included in an assignment.

This will be referred for Academic Misconduct.

This assignment will be graded 0 and the written feedback should state ‘This assignment contains false references and has been referred for Academic Misconduct. You will be invited to attend an Academic Misconduct meeting’.

Assignment is submitted after the Late Deadline or if it is a Resubmission, after the Resubmission deadline

This assignment will be graded a Fail.

The lecturer will grade as 1 and written feedback should state `This assignment was submitted after the deadline. Please resubmit at the next resubmission opportunity.`