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Discuss planning an effective Digital Marketing Campaign

What is the purpose/aim of a digital marketing plan/campaign?

No# of Pages:
6 pages (1,500 words)

Marketing plan


Session Learning Objectives

  • Discuss planning an effective Digital Marketing Campaign.
  • Examine the role of digital marketing as a core driver of marketing strategy.
  • Explain integrated marketing.
  • This session is designed towards meeting LO4


Effective planning of a Digital Marketing Campaign, (1).
  • Although digital marketing is a profitable venture, it needs to be implemented properly, otherwise the results may not be desirable.
  • Planning a digital marketing campaign involves lots of strategy development, research, and creativity.
Effective planning of a Digital Marketing Campaign, (2).

There two main focuses for effective planning of a digital marketing campaign.

  • Identifying the target audience.
  • Developing a marketing funnel.
Effective planning of a Digital Marketing Campaign, (Identifying the target audience).
  • A digital marketing campaign won’t generate any lead if the right audience are not targeted as they may not be interested in the product/service.
  • With continuous development in the digital marketing industry, targeting the right audience is easier using marketing agencies.
Effective planning of a Digital Marketing Campaign, (Developing a marketing funnel).
  • The marketing funnel refers to the steps taken to convert a prospect into a customer.
  • It is the customer’s journey from that first internet search through buying a product/service.
  • The different levels in the funnel will require different digital marketing tactics.
Effective planning of a Digital Marketing Campaign, (Developing a marketing funnel).

Effective Digital Marketing.

  • Summarily, Digital marketing is essential if business wants to survive and thrive in the 21st century.
  • It can be an effective way to convert customers to the brands without expending a lot or resources.
  • To be successful, the marketer needs to set clear goals, choose the right channels, and measure the results.
The role of digital marketing

Role of digital marketing, 1.

1. Digital marketing levels the playing field

  • Your business faces constant competition. When those competitors are corporations, like Walmart, Amazon, and Target, it feels impossible to try and compete with them. After all, they have more resources and funds available.
  • Digital marketing’s role levels the playing field for small to mid-size businesses. It allows your company to compete with corporations, as well as smaller companies, even if you have a more modest budget.

Role of digital marketing, 2.

2. Digital marketing helps in earning impressive ROI (return on investment)
  • In comparison to traditional marketing, online marketing is extremely cost-effective, offering an impressive return on investment (ROI).
  • If you do digital marketing in-house, it costs time rather than money. You can run a social media marketing campaign or a content marketing campaign on your own, but it will cost you a lot of time to build, launch, measure, and manage an effective campaign.

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