LO4: Reflect on the development of business strategies to effectively establish a business within a global context.
Assessment Brief 2
Title: Global Operations Presentation Paper
Weighting: 25%
Issued Date week commencing: 19.05.2025
Module Learning Outcomes Assessed:
LO4: Reflect on the development of business strategies to effectively establish a business within a global context.
Task: Within your presentation paper reflect on the development of strategies a business would need to put in place to operate globally. Explore the reasons underpinning the strategy, areas to be considered and the benefits and risk associated with the implementation of such a strategy. Identify good practice models a business should considered to minimise the risk to their planned operations. Your presentation should have not more than 10 PowerPointslides with supporting notes.
Other relevant assessment information:
To achieve higher grades your work should evidence good use of research from a range of sources to underpin the judgments made and wide reading around topics to support conclusions drawn.
Word Count: 10 PPT slides with supporting notes of 1,000 words (+/-10%)
Submission Date: 04.08.2025
Feedback Date: 01.09.25
Assessment Criteria - guidance
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Categories |
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Grade |
Relevance |
Knowledge |
Analysis |
Argument and Structure |
Critical Evaluation |
Presentation |
Reference to Literature |
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Distinction |
86 – 100% |
The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also ample excellent evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse. |
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76-85% |
The work examined is outstanding and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be outstanding in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse. |
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70 – 75% |
The work examined is excellent and is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are satisfied At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse. |
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Commendation |
60 – 69% |
Directly relevant to the requirements of the assessment |
A substantial knowledge of relevant material, showing a clear grasp of themes, questions and issues therein |
Good analysis, clear and orderly, with consistent links from analysis to solutions of problems in a work context. |
Generally coherent and logically structured, using an appropriate mode of argument and/or theoretical mode(s) |
May contain some distinctive or independent thinking; may begin to formulate an independent position in relation to theory and the application of practice in a work context. |
Well written, with standard spelling and grammar, in a readable style with acceptable format |
Critical appraisal of up-to-date and/or appropriate literature. Recognition of different perspectives. Very good use of source material. Uses a range of sources |
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Merit |
50 – 59% |
Some attempt to address the requirements of the assessment: may drift away from this in less focused passages |
Adequate knowledge of a fair range of relevant material, with intermittent evidence of an appreciation of its significance |
Some analytical treatment, but may be prone to description, or to narrative, which lacks clear analytical purpose, and which does not consistently link analysis to solutions of problems in a work-based context. |
Some attempt to construct a coherent argument, but may suffer loss of focus and consistency, with issues at stake stated only vaguely, or theoretical mode(s) couched in simplistic terms |
Sound work which expresses a coherent position and evaluates appropriateness of approaches to problem-solving in a work context only in broad terms and in uncritical conformity to one or more standard views of the topic |
Competently written, with only minor lapses from standard grammar, with acceptable format |
Uses a variety of literature which includes some recent texts and/or appropriate literature, though not necessarily including a substantive amount beyond library texts. Competent use of source material. |
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Pass |
40 – 49% |
Some correlation with the requirements of the assessment but there is a significant degree of irrelevance |
Basic understanding of the subject but addressing a limited range of material |
Largely descriptive or narrative, with little evidence of analysis which links to solutions of problems in a work-based context. |
A basic argument is evident, but mainly supported by assertion and there may be a lack of clarity and coherence |
Some evidence of a view and a very basic evaluation of the appropriateness of approaches to problem-solving in a work context starting to be formed but mainly derivative.
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A simple basic style but with significant deficiencies in expression or format that may pose obstacles for the reader |
Some up-to-date and/or appropriate literature used. Goes beyond the material tutor has provided. Limited use of sources to support a point. Weak use of source material. |
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Fail |
35 – 39% |
Relevance to the requirements of the assessment may be very intermittent, and may be reduced to its vaguest and least challenging terms |
A limited understanding of a narrow range of material |
Heavy dependence on description, and/or on paraphrase, is common, poor evidence of linking analysis to proposed solutions of problems in a work-based context. |
Little evidence of coherent argument: lacks development and may be repetitive or thin |
Almost wholly derivative: the writer’s contribution rarely goes beyond simplifying paraphrase and does not adequately evaluate the appropriateness of different approaches to solving problems in a work context. |
Numerous deficiencies in expression and presentation; the writer may achieve clarity (if at all) only by using a simplistic or repetitious style |
Barely adequate use of literature. Over reliance on material provided by the tutor. |
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The evidence provided shows that the majority of the learning outcomes and responsibilities appropriate to that Level are satisfied. May be considered for compensation if regulations allow for this. |
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30 – 34%
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The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence provided shows that some of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in some of the indicators. |
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15-29% |
The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence shows that few of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in several of the indicators.
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0-14% |
The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence fails to show that any of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in the majority or all of the indicators. |
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Assessment Submission
All assessed work should be submitted through Turnitin, via the Student Portal
Module Expectations
What you can expect from your lecturer
- High quality teaching
- Accessible academic support
- Fair and accurate assessment of your work
- Assessment feedback within 4 College weeks of the submission date
- Provision of detailed feedback on your assessment that clearly indicates where you have or have not met the criteria
- Provision of detailed feedback that helps you identify what you can do to improve future assessment performance
What is expected of you
- Attendance at all taught sessions
- Active participation in teaching, learning and assessment activities
- Make effective and timely use of the available academic support including the module tutor, the VLE, the Student Intranet, Library, online resources (including Discovery) and the HE Academic Support Tutor
- Make effective use of formative assessment opportunities
- Submit assessed work on time (unless you have an agreed extension in place)
- Read and make use of the assessment feedback provided on summative work to improve your future assessment performance
- Make sure that you understand the assessment regulations that apply to your course. They can be accessed via the Student Intranet.
- Discuss at an early stage, any concerns or issues you have with the module leader/programme leader, Curriculum Manager or Head of School.
- Contribute to the module evaluation
Module Reading List
Essential
Taylor, M. Feenstra, R. 2016 International Trade. 4th Edition. Worth Publishers, New York.
Poon, J. Rigby, D. 2017 International Trade, The Basic. 1st Edition, Routledge London.
Recommended
Willcocks, L. 2016 Global Business Management Foundations. 3rd Edition. London
Other Sources
In addition to the Indicative Reading List/Learning Resources, students will identify relevant project specific resources utilising sources identified on other modules being studied or studied previously.
Students will be encouraged to take advantage of the range of opportunities/resources typically available to them (e.g. personal networking, work colleagues, mentors), and in their studies (including libraries, journals, relevant websites).
Student Module Review
As part of Student Voice, towards the end of this module you will be asked by the module leader to complete a module review. This review allows you to rate your experience of the module in relation to areas such as organisation, timetables, assessment, teaching and learning and support. You are also encouraged to provide additional qualitative comments which the module tutor can use to assist in developing the module.
This forms part of the Student Voice and feedback is discussed at curriculum reviews and action plans for development are put in place.