Internet & Technology in Circular Economy Initiatives

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The Role of Internet and Technology in Supporting Circular Economy Initiatives

Introduction

The circular economy is a model that focuses on reducing waste and making the most out of resources. Unlike the traditional linear economy, where products are made, used, and thrown away , the circular economy keeps products and materials in use for as long as possible. Today, the internet and modern technology are playing a big role in helping businesses and societies adopt this model. This report explores how the internet and digital technologies are supporting circular economy initiatives around the world, with real examples to show their impact.

What Is the Circular Economy?

In a circular economy, the main aim is to reduce environmental harm while creating economic value. It involves designing products that last longer, can be repaired, reused, or recycled. The goal is to close the loop so that waste is minimised. Technology helps make this possible by improving data collection, creating smarter supply chains, and enabling new business models like product sharing and digital marketplaces.

The Role of the Internet

Digital Platforms and Sharing Economy

The internet has allowed companies and individuals to share, rent, and reuse products more easily. Platforms like Airbnb and Zipcar are good examples. Instead of buying a car, users can rent one through an app. This reduces the need for new cars and lowers resource consumption. Similar models are now seen in fashion (e.g. renting clothes), tools (e.g. tool libraries), and even furniture.

Online Marketplaces for Reuse and Recycling

Websites like eBay, Gumtree, Freecycle, and Facebook Marketplace help people sell or give away items they no longer need. These platforms extend the life of products and prevent them from ending up in landfills. Businesses are also getting involved. For example, companies can buy and sell used industrial equipment through B2B platforms.

Technology Supporting Circular Economy

Internet of Things (IoT)

IoT refers to devices that are connected to the internet and can send data. In a circular economy, IoT helps by tracking how products are used, when they need maintenance, or when they should be recycled. For example, smart bins can monitor waste levels and tell collectors when to empty them, improving efficiency and reducing fuel use.

Blockchain Technology

Blockchain is useful for tracking materials and products through their life cycle. It provides transparent records that can’t be changed, which is helpful in recycling and sustainable sourcing. For instance, a clothing company might use blockchain to prove that its clothes are made from recycled materials or ethically sourced cotton.

Artificial Intelligence (AI) and Data Analytics

AI can help predict when products will break down or when they should be replaced. This allows for timely repairs, reducing waste. Companies can also use AI to analyse customer behaviour and design products that are more sustainable. For example, by analysing returns data, a fashion company can redesign clothes that fit better and last longer.