Essential Reading:
Kotler, P. and Keller, K.L., (2019). Marketing management (3rd ed.) Harlow: Pearson Education
Recommended Reading:
Aslem,K.J (2019) Applied Strategic Marketing: A step by step approach, 1st ed, Routledge Blythe, J. (2012). Essentials of Marketing (5th Ed.). Pearson.
Brassington, F. & Pettitt, S. (2007). Essentials of Marketing with My MarketingLab (3rd ed.). Pearson. Dibb, S, Lyndon, S., Pride, W, (2019) Marketing Concepts and Strategies. (8th ed.). Cengage
Doole, I, & Lowe, R. (2012). International Marketing Strategy. (6th ed.). London, UK: Thomson Learning.
Jobber, D. (2012). Principles and Practices of Marketing. (7th ed.). London, UK: McGraw-Hill.
|