Examine the diversity of the global events industry, including its structure and how it is organised; together with the place of different types of events within our society

30 Global Events (T/616/1815)

Developing Destination-Specific Events

Unit Learning Outcomes

LO1 Explore the diversity of the global events industry and the factors that have influenced its development LO2 Evaluate the value, legacy and the impacts of events on the environment in which they operate to support responsible event development

Part A: Scenario and Activity

 

You are undertaking a work placement at London’s ExCeL Exhibition Centre.  They already host many international events, however based on the success that they saw as an Olympic Venue in 2012, they wish to understand more about the current market, and how they might be able to exploit this further.  They have asked you to undertake a series of projects to explore the sector in detail and report back with your findings to them.

 

Your report should:

• Examine the diversity of the global events industry, including its structure and how it is organised; together with the place of different types of events within our society
• Explain the factors that have influenced the development of the events industry on both a local and global level, contrasting these two extremes
• Undertake an evaluation of the key factors that have influenced the development, structure and organisation of the events industry and the role of different events within our society    
• Using critical evaluation techniques, show the key factors that have influenced and shaped the events industry and the role they play in society
• Produce an evaluation that shows the value, impacts and legacy of a range of global events together with the environment in which they operate
• Review management strategies used to support responsible event development, across a range of global events       
• Critically evaluate the specific management strategies used within the events industry to deliver responsible events and how these have recently developed; show these across a range of actualglobal events

Critically assess the impact that global events have on different levels of the environment; evaluate the strategies used by the industry to support responsible event development now and into the future

Part B: Scenario and Activity

 

Your manager was very impressed with your contribution and has asked you to undertake a solo project which draws together a number of case studies for them to view.To continue the theme from the previous work, she has asked you to show the case studies in a PowerPoint presentation, so that it can then be shared with others across the world through a video link

 

Your presentation should contain:

• Determine the effect that the positive and negative impacts of the global events have on the macro environment; include their influence on decision-making and organisational behaviour; support this with specific examples

 

• Using specific examples, evaluate the macro environmental factors, their influence on global events industry; support this with an analysis of their influence on decision-making and organisational behaviour

 

• Provide detailed recommendations for improvements and solutions for a specific event ensuring that these will minimise adverse impacts and also maximise profit

 

• Using a SWOTanalysis tool, report on a specific event examining and assessing the criteria essential for the successful planning of events

 

• Critically evaluate the criteria that are essential for the successful planning of events.  Take into consideration the impacts of both the internal and the external environments