LO1 Examine the factors that influence hospitality consumer behaviour and attitudes
Pass
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Merit
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Distinction
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LO1 Examine the factors that influence hospitality consumer behaviour and attitudes
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D1 Critically analyse the emerging trends in consumer behaviour and attitudes using specific examples from the hospitality industry to support your arguments
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P1 Investigate the different cultural, social, personal and psychological factors that influence consumer behaviour and attitudes within a hospitality context
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M1 Analyse how cultural, social, personal and psychological factors that influence consumer behaviour and attitudes are changing and driving trends in hospitality
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P2 Explore how consumer trends are changing due to the impact of digital technology
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LO2 Demonstrate the ability to map a path to purchase in a hospitality context, including the decision-making process
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P3 Examine the stages of the consumer decision- making journey and map a path to the purchasing for a given hospitality service
P4 Explore why it is important for marketers to map a path to purchase and understand consumer decision- making in the hospitality sector
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M2 Evaluate how marketers are responding to the decision-making process, applying relevant examples from the hospitality sector
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LO2 LO3 LO4
D2 Critically evaluate the application of appropriate theories, concepts and models that influence and impact upon the hospitality decision- making process, supported by specific hospitality examples and contexts
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LO3 Evaluate appropriate forms of research to understand influences on the hospitality consumer decision-making process
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P5 Compare and contrast the key differences of the hospitality decision- making process in the context of B2C and B2B, using specific hospitality examples
P6 Evaluate the different approaches to market research and methods of research used for understanding the decision-making process
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M3 Provide a coherent and justified evaluation of how different factors influence hospitality decision-making and buying behaviour, supported by specific hospitality examples
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Pass
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Merit
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Distinction
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LO4 Evaluate how marketers influence the different
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stages of the hospitality consumer decision-making
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process
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P7 Evaluate how
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M4 Critically evaluate
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marketers can influence
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how marketers influence
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the different stages of
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each stage of the
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the hospitality decision-
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decision-making process
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making process giving
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with reference to relevant
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specific hospitality
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methods and models
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examples
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applied
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