Retail theory and practice about Primark

PRIMARK

Report 2500 words, 3^rd person, no bullet points. The report is about clothing fashion industry in UK having as example the PRIMARK store. The report has to contain:

1)      Introduction to retail (150 words)

• • Define retail;
• Statistics UK fashion clothing industry

2)      Introduction to the company (Primark)(250 words)

• Background of the company. When it starts? How many stores in UK? Sales? Use graphs, charts in appendix.

3)      Key relevant to changes in the macro environment (PESTLE) 600 WORDS

• IT IS ABOUT how the factors: political, economic, social, technologic, legal and environmental affects from one side the clothing fashion industry and on the other side how does this factor affect PRIMARK.

3.1. POLITICAL

3.2. ECONOMIC

3.3. SOCIAL

3.4. TECHNOLOGIC

3.5. LEGAL

3.6. ENVIRONMENTAL

4)      Key relevant in the microenvironment- Porter’s 5 Forces 400 words

5)      Strategies / Tactics (750 WORDS)

FOR EXEMPLE IDENTIFY 3-4 FACTORES WITHIN PESTLE THAT THE RETAILOR NEED TO ADRESS IN ORDER TO BE SUCCESFFULL IN THE FUTURE.

6)      Recommendation 125 words

7)      Conclusion 125 words

8)      References 12 Harvard style

9)      Appendix.