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STRATEGIC MANAGEMENT AND LEADERSHIP

Assignment Brief

Strategic Management and Leadership 20/21

SectionDetails
Module Title STRATEGIC MANAGEMENT AND LEADERSHIP 20/21
Module Code  
Assignment No/Title Course Work 1
Assessment Weighting 50%
Submission Date  
Feedback Target Date  
Module Co-ordinator/ Tutor  
Word count 2,000
Submission Instructions This assignment is to be submitted electronically.

This assignment must be submitted electronically by xxx at xxx on the submission date.
To submit electronically you must upload your work to the e-submission area within the respective module on Moodle.
Multiple drafts can be submitted up to the submission date.
Please remember you must leave at least 24 hours between submissions if you make changes to your work. Each submission will overwrite the previous one until the due date and time has passed.
You are reminded of the University’s regulations on cheating and plagiarism. In submitting your assignment, you are acknowledging that you have read and understood these regulations.
You are reminded that it is your responsibility to keep an electronic copy of your assignment for future reference.
Your citation needs to follow the Harvard style referencing.

The Assignment Tasks

TaskDetailsMarks/Weighting
Task 1 Building on the leadership development mapping tool you were introduced to in the seminars, write a self-reflective section on your personal leadership development plan. 30%
Task 2 (≈1500 words)
Select an industry from the following list and answer the following questions:INDUSTRIES (Choose One):
  1. Technology Communication
  2. Beauty and Personal care Retail
  3. Health and Fitness Clubs (Gyms and Fitness centres)
  4. Sports Apparel and Footwear Retailers
Q1. Conduct a Porters Five Forces Analysis for your chosen industry in the UK. Use the most recent information collected from Mintel or Passport industry reports, articles, newspapers etc... Identify key success factors for your chosen industry.
Choose a company in the chosen industry and using desk research from reliable sources answer the following 2 questions.
Q2. What are the strategic capabilities that give the company its competitive advantage? Using the VRIO framework identify if the company has a sustainable competitive advantage?
Q3. Identify and critically evaluate the current strategy the company is following. Recommend two strategies with reasons and evidence that the company can pursue in the next few years to achieve its strategic objectives.
 70%

Report Structure

SectionDetails
Title Page NAME OF THE COMPANY, STUDENT ID, SEMINAR TUTOR, WORD COUNT
Table of Contents –
Task 1
  1. Self- acceptance: reflect on your personality leadership preferences and style according to the Big Five Personality Test (covered in seminar 1). What is personality style? How accurately this style describes you? What are the main struggles you might have?
  2. Self- management: what characteristics you want to develop and why? (choose the 3 most important for you)
  3. Self-development: how would you gain the new skills you need to develop these characteristics?
Guidance: Feel free to be as creative as you want; Use tables, charts, drawings, songs or dances!
Task 2

INTRODUCTION – Briefly describe the industry and company profile. Finish with the purpose of the report.
MAIN BODY – Discuss each question. State the question before beginning the answer.

Q1: Examine each force and evaluate the impact of related micro environmental factors. Comment on the strength of each force. Identify the key success factors to operate in the industry from the analysis.

Q2: Identify the threshold and core resources and capabilities. Use the VRIO table to analyse a few of the threshold and core resources/capabilities. The last column of the table should include the outcomes such as competitive parity, temporary competitive advantage and sustained competitive advantage. Last part of the question is to discuss the resources/capabilities that gives the company its sustained competitive advantage in the marketplace based on the VRIO table.

Q3: Research and identify the current strategy using a suitable model/framework. Eg; look at the annual report.

CONCLUSION – Conclude with a brief of what you have discussed in the main body.
References INTEXT CITATIONS AND A LIST OF REFERENCES ARE EXPECTED

Assessment Criteria for the Report

TaskCriteriaMarks
Task 1 (30 Marks) Self- acceptance: reflect on your personality leadership preferences and style according to the Big Five Personality Test (covered in seminar 1). What is personality style? How accurately this style describes you? What are the main struggles you might have? 10
  Self- management: what characteristics you want to develop and why? (choose the 3 most important for you) 10
  Self-development: how would you gain the new skills you need to develop these characteristics 10
Task 2 (70 Marks) Introduction – Brief profile of the company, Brief summary of the industry analysis, Purpose of the report 5
  Application of Theory, concepts and framework and analysis – Knowledge and understanding of frameworks and concepts and its use in the answers. Use of research and evidence from industry reports, articles etc. Critical and balanced review of the information collected /50 (20 + 15 + 15)
  Conclusion – Structured synthesis of information presented in the main body 5
  Presentation, Structure and Language – Appropriately structured, font size, line spacing. Language, spelling and grammar 5
  References – Well referenced and cited (textbooks, articles etc..). Quality of sources used 10

Marking Scheme

%CriteriaExcellent (A)Good (B)Fair (C)Weak (D)Poor (E or below)
40% Application of course concepts, and evidence of background reading and research (including literature review). Very Good literature review in connection to one theory with at least 5 references to textbook and website material Good literature review, theory might not being stated but at least 3 references given one of which from the textbook Fair literature review, with at least two website reference Some review with no logical interrelation between the discussions Barely any investigation into the background
50% Discussion and analysis of key issues in the case, calculation and solutions Answering all the questions discussing at least two alternatives in their reasoning Answering all the question with at least one logical reasoning Answering two questions with logical reasoning Answering one questions reasonably and the rest some rough ideas No reasoning and no ideas of their own
10% Coherent argument, logical structure, overall presentation of the report, and referencing Well-structured arguments with good design of the sections with well structure diagrams and flow of the report Well-structured arguments and design with reasonable flow of the report Fair structure and design Poor structure and design with a reasonable flows of ideas Lack of all the above

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