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Using relevant examples discuss and critically evaluate the role of visual culture including films in tourism development

Using relevant examples discuss and critically evaluate the role of visual culture including films in tourism development

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Visual representations of place is critical in tourism. Certain images of destinations as a place are reproduced, reinforced, exaggerated and distorted through various media including films. Through this process certain stereotypes and myths of destinations and people are created and also sustained by other visual cultural practices and tourism. Tourism promotion material is keen on creating the fantasy and the myth of destinations, which is often not true of the realities.

You need illustrate and discuss the relationship between visual culture and tourism, particularly within the context of film tourism. What kind of examples can you use in supporting your arguments? How are the films utilised as an effective tool of destination branding and marketing? How succesful/unsuccessful are they? Develop your own critique as well.


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