Based on the short introduction above and using the information you have been able to find, write a 2,000 word Strategic Marketing plan for Litter Robot for their entry into a country of your choice
Based on the short introduction above and using the information you have been able to find, write a 2,000 word Strategic Marketing plan for Litter Robot for their entry into a country of your choice.
Your plan should follow the structure as given below:
- External Marketing Audit
- Internal Marketing Audit
- SWOT
- Strategic Marketing Objectives
- Two alternative marketing strategies and preferred strategy with clear rationale
- Target market and two Perceptual maps with clear rationale for the chosen dimensions.
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