Produce a research proposal that work with clients to identify, analyse and evaluate a business or management problems within an organisation in hospitality industry supported by a concise literature review.
Module Title: Hospitality Management Consultancy Project
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Module Code:
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Assessment Type:
Coursework
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Assessment Number:
1 & 2
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Study Mode:
Full-time
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Assessment criteria
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Submission Date
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Submission Time:
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Oral assessment and presentation
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LO4
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Submission Date
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Submission Time:
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Individual project Portfolio (including a Reflection)
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LO1, LO2, LO3, LO4
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Research Project Plan (Proposal)
Produce a research proposal that work with clients to identify, analyse and evaluate a business or management problems within an organisation in hospitality industry supported by a concise literature review. Your Research Project should include its aims, scope and objectives. LO1, LO2
After establishing project aims, objectives and timeframes based on your chosen theme creatively plan and design a research informed project using appropriate literature and/or hospitality industrial professional outputs and methodologies. Carry out small-scale research, information gathering and data collection to generate knowledge to support the project. You must carry out quantitative OR qualitative research, primary; and secondary research where you must consider costs, access and ethical considerations creatively plan and design a research informed project using appropriate literature and/or hospitality industrial professional outputs and methodologies. LO3
You will then be required present a sound recommendation and solution to resolve complex business and/or management problems within the core areas of hospitality. LO4 – Assignment 2
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Title/Topic:
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Think of your research title and topic…….after reading the question in the assignment.
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Rationale/ Background:
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Write the basis or foundation for this research……….read given scenario in the assignment…..
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Introduction
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Introduce your topic.... and the way you will carry out your research.....methods
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Aim of the research
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Write an aim of the research……
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Objectives of the research
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Set out a few objectives in order to reach your aim.
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Research Questions Or Hypothesize
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Research Strategy
Qualitative/Quantitative
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What kind of research approach would you adopt? Qualitative vs. quantitative…describe
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Primary/ Secondary Research
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How are you going to go about the research
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Sources of Data
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Outline secondary vs. primary data……sources.....
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Population and Sampling
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Determine population. What sampling method will you be using
……..discuss…..determine sample size....
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Data collection methods
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Questionnaire, interviews e.t.c…….which one….? Decide with justification…
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Literature Review 800 words
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Critical evaluation of your subject matter
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Time plan and resources required
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Your time plan….. start and finish date…. Resources needed..
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Data Analysis
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Mean, Mode, Medium, variation, standard deviation and coefficient of variation
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Conclusions
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What are your conclusions
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Recommendations
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What are your recommendations
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References
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Books, journals, internet, newspaper etc……..lists
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