Identify data requirements and the appropriate data collection instruments required for effective business decision making

BSS004-1 Using Data to Build Business Practice

Assignment One Brief:

The manager of a small B&B (20 rooms) is planning to renovate the premises in order to increase the occupation rate of the rooms and in turn, increase revenue.  The B&B is situated in a busy part of town with many competitors of similar size.  She has decided that she needs data to base her decisions on what renovations to make.  A friend of hers has suggested that a questionnaire would be the best means of collecting the data.

You have been asked by the manager to assist her in the collection of data to enable her to make a decision on what renovations to make.  In particular, she would like you to:

• Based on your knowledge, explain to her why a questionnaire is the best method of data collection for this project.
• Suggest what data she needs to collect.
• Design a questionnaire which she can use to collect the required data, with a justification for the questions you have included.

Notes:

This assignment does NOT require you to collect the data.

Your submission MUST include the questionnaire you have designed.

Threshold expectations:

In order to pass this assessment you will need to:

• Discuss the validity of an appropriate technique to summarise and interpret business data
• Identify basic data requirements to help make a decision