You are a business advisor that is specialised in strategic positioning. You have been approached by JD Sports that was nominated in the ‘Business of the year’ category by the City AM Awards 2019.

You are a business advisor that is specialised in strategic positioning. You have been approached by JD Sports that was nominated in the ‘Business of the year’ category by the City AM Awards 2019. The company has been distinguished due to their financial performance and their aggressive expansion strategy through an “inventive, nimble business that can still thrive in the sector” (City Am, 2019). The company has hired you to produce a report that provides an outlook for the company’s strategic direction for the next 5 years.