You must use Arnstein’s ‘ladder’ of citizen participation to discuss the degree of public consultation in the drafting and implementation of the strategy/plan.

Formative Assignment

Assessment Details

Module Title:	Tourism Destination Management and Planning
Level:	5
Assessment Title:	Destination Strategy Report
Assessment Number:	1
Assessment Type:	Essay
Restrictions on Time/Word Count:	2000 words +/- 10%
Individual/Group:	Group
Issue Date:	Week 1
Number of copies to be submitted:	1
Anonymous Marking	This assessment: Is exempt from anonymous marking.

Assessment Task

Select and evaluate a Destination Management Organization (DMO) strategy or plan of your choice.

Formative assignment task:

• You must use Arnstein’s ‘ladder’ of citizen participation to discuss the degree of public consultation in the drafting and implementation of the strategy/plan.

• You must use Hall’s growth triangle to illustrate the governance of the destination from a multi-scalar perspective.

• You must provide a discussion on which public and private stakeholders might become involved with the DMO strategy/plan and highlight the relevance of said stakeholders for the leisure, travel and tourism industry of the destination.
• You must expand on either strengths, weaknesses, opportunities or threats
• identified in the plan/strategy.).
• Support your arguments in the report with relevant academic theories and sources.
• Provide at least 10 references

Assignment criteria:

This is a formative assignment. Feedback on the report will be provided in dedicated group meetings to be arranged two weeks after the upload of the assignment.

The feedback shall provide further indication in the drafting and delivery of the summative assignment (Essay).