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Company Registration# 11483120
Address: International House, 12 Constance Street, London, United Kingdom, E16 2DQ.

You are a startup entrepreneur who has come up with a unique idea for a technological device. You are looking for potential investors who could support you financially.

Assessment brief/s:

You are a startup entrepreneur who has come up with a unique idea for a technological device. You are looking for potential investors who could support you financially. They are expecting a comprehensive business plan d=from you to assess the viability of your business idea. Your responsibility is to compile a report outlining your innovative business concept. This entails:

Elaborating on Your Business Concept:

Explain the key elements of your business concept, encompassing the concept statement`s vital components such as the product, target market, distinctive attributes, core values, scale of the proposed business, location, and the individuals involved.

Conducting Feasibility Assessments:

Undertake a thorough assessment of Industry, Market, Organisational, and financial feasibility to ensure a well-rounded understanding of the business landscape.

Critical Evaluation of Value Chain and Business Model Canvas:

Critically evaluate how you intend to market the business. You would also have to look at an operations plan and a supporting human resource plan for the employees who are likely to be working with you in the business.

Identification and Discussion of Risk Management:

Utilise relevant models and concepts to identify potential risks associated with your business. Engage in a critical discussion on how these risks could be effectively managed to safeguard the sustainability and growth of your startup.

Formatting, Citation, and Referencing:

Ensure that your report adheres to appropriate formatting standards. Employ proper citation and referencing methods to acknowledge sources and maintain academic integrity throughout your submission.

This multifaceted assessment requires a strategic and analytical approach, drawing on both qualitative and quantitative aspects to present a comprehensive understanding of your startup concept and its potential challenges and opportunities.

Structure of the assignment

  1. Title Page
  2. Table of Contents
  3. Introduction
  4. Body
  5. Conclusion
  • Task 1 - Elaborating on Your Business Concept:
  • Task 2 - Conducting Feasibility Assessments:
  • Task 3 - Critical Evaluation of Value Chain and Business Model Canvas:
  • Task 4 - Identification and Discussion of Risk Management:

1. List of References

Please be aware that all the word counts mentioned for the individual sections of your plan are provided as guidelines, which could vary depending on the individual plan.

LENGTH REQUIRED

4,000 words (+/- 10%)

FORMATTING AND LAYOUT

Please note the following when completing your written assignment:

2. Writing: Written in English in an appropriate business/academic style

3. Focus: Focus only on the tasks set in the assignment.

4. Document format: Report

5. Ensure a clear title, course, and name or ID number is on a cover sheet and a reference using Harvard referencing throughout is also provided.

6. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.

The use of a range of information sources is expected – academic books, peer reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard style.

Guidance on how to use independent study time: Allocate dedicated time in your schedule for independent study, setting clear goals and creating a distraction-free environment. Break down the material into manageable chunks, engage actively with various resources, and regularly review and reflect on your progress to optimise your independent study sessions.

Referencing system: Harvard system of Referencing.

Learning Materials/Resources:

Barringer, BR & Ireland, RD (2015), Entrepreneurship: Successful launching new ventures, 5th edn, Pearson Prentice Hall, New Jersey.

Burns, P. (2016) Entrepreneurship and Small Business: Start-up, Growth and Maturity 4th edn. Palgrave

Hisrich, RD, Peters, MP & Shepherd, DA (2012), Entrepreneurship, 9th edn, Irwin McGraw Hill.

Kuratko DF, Frederick HH & Hodgetts RM (2016), Entrepreneurship: Theory, process, practice, Asia-Pacific edn, Thomson

Mariotti, S. and Glackin, C. (2015) Entrepreneurship: Starting and operating a small business 4th edn. Pearson

Westhead, P., McElwee, G. and Wright, M. (2011) Entrepreneurship: Perspectives and Cases 1st edn. Financial Times/Prentice Hall

Other:

https://www.omicsonline.org/entrepreneurship-organization-management.php

http://www.tandfonline.com/toc/rsbe20/current

http://www.jemi.edu.pl

http://www.inderscience.com/jhome.php?jcode=ijeim

http://www.inderscience.com/jhome.php?jcode=ijesb

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International House, 12 Constance Street, London, United Kingdom,
E16 2DQ

UK Registered Company # 11483120


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Sample Answer

Explain the key elements of your business concept, encompassing the concept statement`s vital components such as the product, target market, distinctive attributes, core values, scale of the proposed business, location, and the individuals involved.

Introduction

Fresh food, desserts and certain pharmacy items are now common in UK same-day delivery. The margin on these orders is slim; one warm gelato or softened insulin pen can wipe out the profit on an evening’s drops. FreshLock™ is a compact, insulated tote with swappable phase-change packs and embedded sensors that record temperature, time, tamper events and location. A rider assigns the tote to an order in a simple app; a merchant dashboard creates a shareable proof-of-temperature trace for the handover. The idea is not just to keep products cold, but to evidence correct handling without running refrigerated vans. The plan follows the assessment brief: (1) concept and people; (2) feasibility across industry, market, organisation and finance; (3) a critical view of the value chain and Business Model Canvas; and (4) risk management using recognised frameworks (Barringer and Ireland, 2015; Burns, 2016; Porter, 1985; Osterwalder and Pigneur, 2010).

Task 1 Elaborating on the Business Concept

Concept statement. FreshLock™ is a reusable, lockable delivery tote that holds either 2–8 °C (chilled) or –18 °C (frozen) profiles using phase-change packs. Dual temperature probes, a lid-state switch and low-power GPS/BLE/LTE record the journey. A rider app assigns the tote to an order in seconds; the merchant dashboard shows live exceptions and exports a signed PDF trace that can be attached to the order record. The result is fewer refunds and faster dispute resolution for UK independents and chains.

Product and what makes it different. Two points matter in practice. First, thermal performance is repeatable: packs are conditioned in a counter-top dock; the tote is rugged enough for London pavements and courier bikes. Second, the data is usable: the proof PDF shows time–temperature bands that a store manager or delivery-platform support agent can understand at a glance. Passive coolers are cheap but give no proof; refrigerated vans are excellent but uneconomic for fragmented urban routes. FreshLock sits in the middle: reliable hold times, simple workflow, and evidence when there’s a complaint (Burns, 2016).

Target market and scale. The beachhead is inner London — Zones 2–3 corridors such as Hackney, Islington, Camden and Lambeth — where order density is high and customer expectations for chilled desserts, dairy and meal-kits are sharp. Early adopters are independents with their own delivery, dessert/gelato shops, and cloud kitchens with chilled sides. An adjacent segment is community pharmacy for short hops to patients, where a basic audit trail is valued. The first year aims for a controlled pilot of about 100 totes with three to five lighthouse accounts; expansion thereafter depends on evidence of reduced refunds and time saved at the doorstep (Barringer and Ireland, 2015).

Core values and people. The proposition is built on safety, integrity, simplicity and sustainability. Safety means staying within accepted temperature bands and alerting early; integrity means a shareable trace rather than an assurance; simplicity means a two-minute rider prep with minimal taps; sustainability means a reusable tote with recyclable packs rather than single-use foam. The founding team blends hardware/firmware design, operations and commercial partnerships. Manufacturing is contracted; quality, firmware and workflow design remain in-house to protect learning and speed (Kuratko, Frederick and Hodgetts, 2016).

Why a UK pilot now. UK convenience has shifted towards “fresh and fast”. Yet most small fleets still rely on fabric coolers and trust. When orders go wrong, staff spend time and goodwill on refunds. FreshLock gives managers something concrete to show: here is the temperature trace for Mrs Patel’s delivery at 19:42. That small change turns arguments into facts and reduces the refund rate that hurts the P&L.

Yes, we will do the full report to your UK startup (or help refine the idea) and follow the brief exactly in clear prose

We use current UK data (ONS, gov.uk, sector bodies) with in-text Harvard citations and a full reference list.

We include the BMC, value-chain, operations and HR plans, plus an ISO 31000-style risk register with neat figures/tables.

It’s written from scratch in easy UK English, checked for plagiarism, delivered according to your desired deadline and handled confidentially (NDA available).

Dan Whittaker

Solid operations section and risk register. Spotted weak spots before my pitch.

United Kingdom

★★★★★
Sophie McAllister

Followed the brief exactly—4,000 words, proper structure, easy to read

United Kingdom

★★★★☆
Amelia

Strong BMC and sensible pricing logic. Helped with my investor deck.

United Kingdom

★★★★★
Aoife

The value-chain bit was spot on for a small food startup. No fluff. Clear prose, on time, and the references checked out. Recommended!

United Kingdom

★★★★★
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