George Baker
About George Baker
George approaches advertising like a discipline: audience insight → single-minded proposition → creative route → channel fit → evaluation. He’s strong at diagnosing why campaigns fail (unclear promise, wrong audience, weak proof, inconsistent execution) and rebuilding them into coherent plans.
He’s particularly effective for briefs that need a mix of strategy and creativity, developing campaign concepts, writing a creative strategy document, selecting media channels, and defining how impact should be measured. George’s work tends to be practical: concrete message angles, example executions, and clear justification for each choice.
Education
Qualification
MSc Marketing Communications
Institution
University of Edinburgh
Gender
male
Experience
Experience
6 Years
Completed Orders
1,150