Henry White

Research Analyst and Senior Academic Writer

Education: MSc in Digital Marketing (University of Glasgow)

Experience: 5 years, 850 projects completed

Henry specialises in how brands behave on social platforms: what formats travel, what communities reward, and how to build consistency without becoming repetitive. He’s strong at turning a vague goal (“grow awareness”, “increase engagement”) into an operating model, content pillars, posting rhythm, community interaction rules, and lightweight measurement that actually informs decisions.

He also keeps strategies current by focusing on principles of platform behaviour (attention, watch-time, share triggers, community incentives) rather than chasing every trend. If you need a well-argued social plan with realistic examples and a clear rationale for why each tactic should work, Henry delivers.

Specialised Subjects: Media planning fundamentals, Campaign management processes and optimisation approach