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Unit 20: Organisational Behaviour

Assignment Brief

Unit 20: Organisational Behaviour

Unit Number and Title

Unit 20: Organisational Behaviour Management 

Academic Term

Sep- Dec 2025

Module Leader

 

Unit Tutor

 

Assignment Title

Organisational Behaviour Management

Student Support

 

Issue Date

 

Formative Feedback Date

 

Submission Date

 

Submission Format

Written Report

The submission is in the form of a Written Report.  This should be written in a concise, formal business style using 1.5-line spacing and font size 12. You are required to make use of headings, paragraphs, and subsections as appropriate and all work must be supported with research, including examples, and referenced using the Harvard referencing system. LO1: Reflect on own personality and perceptions to understand how individual difference informs and influences management approaches

Please make sure the similarity and AI does not exceed the threshold of 20% as assignments with higher similarity may get blocked. The recommended word limit is a minimum of 3000– a maximum of 5000 words, although you will not be penalised for going under or exceeding the total word limit.

Transferable skills and competencies developed

Articulating and explaining information effectively.
  • Communication and listening, including the ability to produce clear, structured business communications in a variety of media to reflect the personality and perceptions.
  • Conceptual and critical thinking, analysis, synthesis, and evaluation.
  • Development and delivery of relevant theories to the business, appropriate to the organisational culture.
  • Research, analysis, and presentation of business data (both internal and external) to provide insight, support solutions to business issues, and track organisational culture.
  • Curiosity about cultural trends and developments, incorporating them into work.

Aim of the Unit

Organisational behaviour is concerned with understanding, explaining and predicting the behaviour of individuals in the workplace and can assist in the development of practical solutions to organisational and managerial problems. Individuals, whether acting in isolation or collectively as part of a group, engage in actions and behaviours that can have a positive or negative impact on company performance and the achievement of strategic goals. It is therefore essential that those who are involved in managing and leading people in organisations, acquire insight and expertise in organisational behaviour. The aim of this unit is to develop knowledge and understanding of how organisational behaviour concepts, theories and techniques can be applied in work and management settings in order to enhance individual, team and organisational performance. Students will be able to apply this knowledge in a variety of business situations. They will appreciate how effective application of organisational behaviour principles can be used to explain why people behave and act in particular ways and to predict how employees will respond to certain demands. The unit also develops student understanding of the influence of culture, the operation of power and politics in organisations and how these variables influence the actions and behaviour of people in an organisational context. On successful completion of this unit, students will have developed a range of transferable skills and knowledge. This includes core people management skills used to achieve positive organisational outcomes and to create value by recognising individual difference, team working and the creation of inclusive organisational cultures.

Vocational scenario

Marriott International is a globally recognised hospitality leader, celebrated for its strong organisational culture, customer-centric philosophy, and commitment to employee well-being. Established in 1927, the company operates a diverse portfolio of more than 8,000 properties in over 139 countries and territories.

At the core of Marriott’s success is its guiding principle of “Putting People First,” which shapes both its guest experiences and internal work environment. The organisation places a strong emphasis on respect, diversity, inclusion, and professional development, creating a motivated and engaged workforce. From an organisational behaviour perspective,

Marriott demonstrates how aligning leadership practices, employee empowerment, and customer service excellence can create a sustainable competitive advantage. By fostering a culture of trust, collaboration, and innovation, Marriott not only delivers memorable guest experiences but also nurtures long-term employee loyalty, making it a benchmark for effective organisational behaviour management in the global hospitality industry.

Submission Guidelines

LO1: Reflect on own personality and perceptions to understand how individual difference informs and influences management approaches

As the newly appointed Organizational Development Specialist at Marriott International, you are tasked with preparing a report for your line manager. This report should outline your approach to identifying and effectively communicating the distinctive behavioural and emotional patterns that shape an individual’s character and influence their interactions with others. Additionally, it should highlight the importance of understanding these personality traits for both managers and employees in fostering a collaborative, inclusive, and high-performing workplace

In report, you are required to:

  • (1) Define the term personality and describe five personality traits.
  •  Using the information provided in Appendix 1, conduct your own personality test to identify the personality type that you possess.
  • Assess the positive and negative impacts of your personality traits and attributes on the choice and application of your management approaches as well as on the company’s performance. (Notes: this information is required in first person)
  • (2) Define perception and explain the importance of perception.
  • Reflect on the importance of your personality as well as a perception for developing effective managerial relationships with your staff. (Notes: this information is required in first person)
  • Additionally, you need to evaluate your own perspectives and individual traits and attributes to influence and improve managerial relationships.

LO2: Apply content and process theories of motivation to create and maintain an effective workforce.

Vocational Scenario:

As part of Marriott International’s strategy to maintain its position as a global leader in hospitality, the company actively applies both content and process theories of motivation to keep its workforce engaged, productive, and service-focused.

Application of Content Theories
Marriott implements Maslow’s Hierarchy of Needs by first addressing employees’ basic needs through competitive salaries, safe working conditions, and job security. Beyond the essentials, the company fosters career growth through leadership development programs, tuition assistance, and internal promotions, fulfilling higher-level needs such as esteem and self-actualisation.

The company also applies McClelland’s Theory of Needs, recognising that employees are motivated by varying drives for achievement, affiliation, and power. For example, high-achievement employees are given challenging projects and measurable performance targets, while those motivated by affiliation are encouraged to work in collaborative, guest-facing roles. Employees seeking influence are provided with leadership pathways and mentoring opportunities.

Application of Process Theories
From the process theory perspective, Marriott uses Adams’ Equity Theory to ensure fairness and feelings of inequity and strengthens trust between management and employees.

In addition, Marriott applies Locke and Latham’s Goal-Setting Theory by establishing clear, specific, and challenging objectives for teams, such as improving guest satisfaction ratings or increasing service efficiency. Managers provide regular feedback and celebrate milestones, reinforcing commitment and boosting motivation.

As an Organizational Effectiveness Manager at Marriott International or any other organization, how can you apply motivation theories such as Maslow’s Hierarchy of Needs and Expectancy Theory to inspire your team, ensure alignment with company objectives, and foster success and innovation? In your report, be sure to:

 

  • (3) Apply content theories (at least two e.g. Maslow’s, McClelland’s, Herzberg’s, etc.) to develop and maintain an effective workforce in Google or any other organisation of your choice.
  •  Apply process theories (at least two e.g. Adam’s, Locke & Latham’s, etc.) to develop and maintain an effective workforce in Marriott International or any organisation of your choice.
  • Critically assess to what extent the motivation of employees can be improved and sustained through the practical implementation of content and process theories of motivation.
  • Adapt personal perspectives, traits and attributes to justify a rationale for implementing improvements that exert a positive influence on and elevate employee motivation, thereby cultivating the conditions necessary for the establishment of an effective and high-performing workforce.

Please access HN Global for additional resources support and reading for this unit. For further guidance and support on report writing please refer to the Study Skills Unit on HN Global www.highernationals.com

LO3 Lead a group team activity for a given business situation to demonstrate effective team leadership skills.

Transferable skills and occupational competencies developed

  • Communication and listening, including the ability to produce clear, structured business communications in a group team.
  • Effective team skills: verbal and non-verbal.
  • The ability to generate, develop, and communicate ideas.
  • Creative thinking.
  • Development and delivery of power, politics, and culture to influence behaviour, appropriate to the organizational goals.
  • Tailoring business-centred suggestions to manage effective teamwork in a business situation.

Vocational Scenario

Cisco Systems, a global leader in networking technology, attributes much of its success to its ability to harness effective teamwork across geographically dispersed and culturally diverse teams. The company promotes a collaborative environment where cross-functional teams work together to solve complex problems, design innovative products, and deliver exceptional customer solutions.

Generating, Developing, and Communicating Ideas
Cisco encourages idea generation through open forums, innovation challenges, and dedicated platforms like the “Innovate Everywhere” program. Employees are invited to share concepts, which are then refined through collaborative workshops and tested using agile methodologies. Communication is facilitated by advanced digital tools, many of which are Cisco’s own products, ensuring ideas are shared quickly and transparently across departments and regions.

Delivery of Power, Politics, and Culture to Influence Behaviour
In achieving its organisational goals, Cisco balances the use of power, politics, and culture to guide employee behaviour.

  • Power is exercised primarily through expertise and informational influence, as leaders often rely on their technical knowledge and experience to guide teams.
  • Organisational politics at Cisco is channelled constructively, with decision-making processes designed to ensure that influence is based on merit, innovation potential, and alignment with strategic priorities rather than personal agendas.
  • Culture plays a central role, rooted in trust, inclusivity, and innovation. Cisco’s corporate values—such as integrity, accountability, and teamwork—are embedded into performance expectations, recognition systems, and leadership training.

As a Team Leader at Cisco or another company you have successfully overseen the launch of a new product, with every team member playing an important role in the accomplishment. You are now assigned to create a manual for future use, outlining the strategies applied to encourage effective teamwork. The manual will emphasise essential skills such as communication, collaboration, problem-solving, time management, leadership, and adaptability, which are vital for ensuring the success of major product launches within Cisco or any other business setting.

Requirements: In your report

 

  • (4)  How would you communicate organisational goals in a way that supports the creation and management of an effective team in the given scenario or any other situation of your choice, while reflecting on your personal contribution to group behaviour and dynamics in leading and managing the team effectively?

 (Notes: this information is required in First Person)

  • (5) Explore the relevance of group behaviour and team theory in the creation and Management of effective team working. Apply theory (such as Tuckman`s and Belbin’s theories) on the above scenario in creating and managing effective teamwork. 
  • Reflect on your own personal contribution to group behaviour and dynamics, specifically in the context of both establishing and overseeing effective teamwork, recognizing the nuances of your contribution to fostering a cohesive and high-performing team environment in creating and managing effective teamwork.
  • Revise own personal contribution and skill set concerning the facilitation of effective team dynamics, subsequently offering well-founded recommendations for personal development aimed at enhancing one`s capacity to foster and lead successful teams. and skills for making effective teams and providing justified recommendations for own improvement.

LO4 Examine how power, politics, and culture can be used to influence employee behaviour and accomplish organisational goals.

Vocational scenario

Emirates Airlines, one of the world’s leading carriers, has built its reputation on exceptional service quality and operational excellence. To maintain these high standards, the company strategically uses power, politics, and organisational culture to influence employee behaviour and ensure alignment with its corporate objectives.

Use of Power
Emirates primarily exercises legitimate power through its clear organisational hierarchy, ensuring that roles, responsibilities, and expectations are well-defined. Managers also leverage expert power, drawing on their extensive aviation and customer service experience to guide teams. By using power to provide direction, support, and resources, leaders ensure that employees remain focused on delivering premium customer experiences.

Use of Organisational Politics
While organisational politics can be negative in some environments, Emirates channels it productively. Decision-making processes often involve multiple stakeholders, enabling employees to voice ideas and influence outcomes. Internal competition is framed around service quality targets and innovation, fostering healthy rivalry that drives performance. Political skills are valued in managers, as they help navigate diverse cultural perspectives within a multinational workforce.

Role of Organisational Culture
The culture at Emirates is deeply rooted in professionalism, hospitality, and excellence. This shared set of values shapes behaviour across all levels of the organisation. New recruits undergo cultural orientation to align them with the airline’s service standards, while continuous training reinforces these values. The culture encourages teamwork, mutual respect, and a customer-first mindset, which naturally influences how employees interact with passengers and colleagues.

Evaluation of Power, Politics, and Culture
In practice, Emirates evaluates the effectiveness of power, politics, and culture through employee feedback surveys, performance reviews, and service quality assessments. For instance, the ability of managers to lead effectively (power), collaborate across departments (politics), and uphold service values (culture) is closely monitored. These evaluations ensure that these three elements are working together to influence behaviour positively, ultimately supporting the airline’s mission of delivering world-class travel experiences.

As a Team Leader at Emirates, create a strategy that effectively manages power dynamics, navigates political influences, and embraces the company’s organisational culture to keep employees aligned with its goals and values. Lead ethically, building a positive and supportive work environment where collaboration, transparency, and accountability thrive, ultimately driving both team cohesion and overall organisational success.

Assignment activity and guidance   

In your assignment, you are required to write a report on the following areas:

  • (6) Explain the concepts of the functioning of power dynamics, political manoeuvring, and organizational culture within a company on the behaviour of employees and the attainment of organizational objectives, delving into the ways these elements interplay to shape the overall work environment and impact the successful realization of the company`s goals.
  • Examine and evaluate the roles of power, politics, and culture in an organisation in influencing employees’ behaviour and consequently accomplishing organisational goals from the context of Emirates or any organization of your choice.
  • Make justified recommendations on the effective utilization of power, politics, and culture to strategically influence and guide employee behaviour, fostering alignment with and contribution to the achievement of organizational goals.

*Please access HN Global for additional resources support and reading for this unit. For further guidance and support on report writing please refer to the Study Skills Unit on HN Global. Link to www.highernationals.com

Learning Outcomes and Assessment Criteria

Pass

Merit

Distinction

LO1 Reflect on own personality and perceptions to understand how individual difference informs and influences management approaches

LO1 and LO2

D1 Adapt personal perspectives, traits and attributes to justify improvements that influence and enhance employee motivation and create an effective workforce. 

P1 Assess own personality traits and attributes in terms of them having a positive or negative effect on management approaches and company performance.

P2. Reflect on the value and importance of personality and perception for effective managerial relationships.

M1 Challenge own perspectives and individual traits and attributes to influence and improve managerial relationships.

LO2 Apply content and process theories of motivation to create and maintain an effective workforce

P3 Apply content and process theories of motivation for enhancing and maintaining an effective organisational workforce, providing specific examples.

M2 Critically assess the extent that employee motivation can be enhanced and maintained by practical application of content and process theories of motivation.

LO3 Lead a group team activity for a given business situation to demonstrate effective team leadership skills

D2 Revise personal contribution and skills in effectively leading teams to make justified recommendations for own improvement.

P4 Communicate organisational goals and objectives to effectively lead a team for a given business situation. 

P5 Explore the relevance of group behaviour and team theory in the creation and Management of effective team working.

M3 Reflect on personal contribution to group behaviour and dynamics in the creation and management of effective team working

LO4 Examine how power, politics and culture can be used to influence employee behaviour and accomplish organisational goals.

D3 Make justified recommendations on how power, politics and culture can be used effectively to influence and direct employee behaviour Towards the accomplishment of organisational goals.

P6 Examine how the operation of power, politics and culture in an organisation affect employee behaviour and the accomplishment of organisational goals.

M4 Evaluate how the operation of power, Politics and culture affect employee behaviour and the accomplishment of organisational goals.

Recommended resources

Please note this is not a definitive list of resources but it will help you to start your research by acting as a starting point of reference.

Weblinks

BBC News (2018). Personality Tests. Available at: https://www.bbc.co.uk/news/newsbeat- 45561194

Practice Aptitude Tests. Free aptitude tests. Available at: https://www.practiceaptitudetests.com/free-aptitude-tests/

Forbes (2019) Six Strategies to Maintain Employee Motivation. Available at: https://www. forbes.com/sites/rebeccaskilbeck/2019/02/12/six-strategies-to-maintain-employee- motivation/?sh=738b01481d35

www.businessballs.com Business Balls Organisational Culture (Articles)

www.hrzone.com HR Zone Lead – Culture (Articles)

www.managementstudyguide.com Management Study Guide Library – Organisational Behaviour (General Reference)

 www.managementtoday.co.uk Management Today Leadership Lessons (Articles)

HN Global

HN Global (2021) Reading Lists. Available at: https://hnglobal.highernationals.com/learning- zone/reading-lists

HN Global (2021) Student Resource Library. Available at: https://hnglobal.highernationals. com/subjects/resource-libraries

HN Global (2021) Textbooks. Available at: https://hnglobal.highernationals.com/textbooks

Textbooks:

Brooks, I. (2018) Organisational Behaviour: Individuals, Groups and Organisation. 5th Ed. Harlow: Pearson

Buchanan, D. and Huczynski, A. (2019) Organizational Behaviour. 10th Ed. Harlow: Pearson Mullins, L. J. (2019) Organisational Behaviour in the Workplace. 12th Ed. Harlow: Pearson

WILSON, F. M. (2018) Organizational Behaviour and Work: A Critical Introduction.

Appendix 1

The Big Five Personality Test

Instructions

In the table below, for each statement 1-50 mark how much you agree with on the scale 1-5, where 1=disagree, 2=slightly disagree, 3=neutral, 4=slightly agree and 5=agree, in the box to the left of it.

Rating

I....

Rating

I.....

 

1. Am the life of the party.

 

26. Have little to say.

 

2. Feel little concern for others.

 

27. Have a soft heart.

 

3. Am always prepared.

 

28. Often forget to put things back in their proper place.

 

4. Get stressed out easily.

 

29. Get upset easily.

 

5. Have a rich vocabulary.

 

30. Do not have a good imagination.

 

6. Don`t talk a lot.

 

31. Talk to a lot of different people at parties.

 

7. Am interested in people.

 

32. Am not really interested in others.

 

8. Leave my belongings around.

 

33. Like order.

 

9. Am relaxed most of the time.

 

34. Change my mood a lot.

 

10. Have difficulty understanding abstract ideas.

 

35. Am quick to understand things.

 

11. Feel comfortable around people.

 

36. Don`t like to draw attention to myself.

 

12. Insult people.

 

37. Take time out for others.

 

13. Pay attention to details.

 

38. Shirk my duties.

 

14. Worry about things.

 

39. Have frequent mood swings.

 

15. Have a vivid imagination.

 

40. Use difficult words.

 

16. Keep in the background.

 

41. Don`t mind being the center of attention.

 

17. Sympathize with others` feelings.

 

42. Feel others` emotions.

 

18. Make a mess of things.

 

43. Follow a schedule.

 

19. Seldom feel blue.

 

44. Get irritated easily.

 

20. Am not interested in abstract ideas.

 

45. Spend time reflecting on things.

 

21. Start conversations.

 

46. Am quiet around strangers.

 

22. Am not interested in other people`s problems.

 

47. Make people feel at ease.

 

23. Get chores done right away.

 

48. Am exacting in my work.

 

24. Am easily disturbed.

 

49. Often feel blue.

 

25. Have excellent ideas.

 

50. Am full of ideas.

 E = 20 + (1)              - (6)              + (11)             - (16)             + (21)             - (26)             + (31)             - (36)             + (41)             - (46)                     =          

A = 14 - (2)            + (7)             - (12)              + (17)             - (22)             + (27)             - (32)             + (37)             + (42)             + (47)              =           

C = 14 + (3)            - (8)             + (13)              - (18)             + (23)             - (28)             + (33)             - (38)             + (43)             + (48)              =           

N = 38 - (4)            + (9)             - (14)             + (19)             - (24)             - (29)             - (34)             - (39)             - (44)             - (49)                        =          

O = 8 + (5)             - (10)             + (15)             - (20)             + (25)             - (30)             + (35)             + (40)             + (45)             + (50)             =          

The scores you calculate should be between zero and forty. Below is a description of each trait.

  • Extroversion (E) is the personality trait of seeking fulfilment from sources outside the self or in community. High scorers tend to be very social while low scorers prefer to work on their projects alone.
  • Agreeableness (A) reflects much individuals adjust their behaviour to suit others. High scorers are typically polite and like people. Low scorers tend to `tell it like it is`.
  • Conscientiousness (C) is the personality trait of being honest and hardworking. High scorers tend to follow rules and prefer clean homes. Low scorers may be messy and cheat others.
  • Neuroticism (N) is the personality trait of being emotional.
  • Openness to Experience (O) is the personality trait of seeking new experience and intellectual pursuits. High scores may day dream a lot. Low scorers may be very down to earth.

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What is Unit 20 Organisational Behaviour All About?

Unit 20 Organisational Behaviour is about understanding how people think, feel and behave at work, and how this affects the whole organisation. The unit looks at people as individuals, as team members, and as part of a wider workplace culture. The main idea is to help students see why people behave in certain ways at work and how managers can respond in a fair and sensible way.

In this unit, students first look at individual differences. This includes personality, attitudes, values and how people see situations at work. You learn how these differences can change the way people communicate, make decisions, handle stress and perform in their job. The unit also covers motivation, what actually makes people want to work, stay in a role and give their best effort, and how managers can use simple motivation theories in real workplaces.

The unit then moves on to teams and group behaviour. Students explore how teams are formed, why some teams work well and others do not, and what good teamworking looks like. You look at roles people play in a team, how conflict can start, and practical ways to deal with disagreement so work can continue smoothly. Modern issues such as virtual teams and working with people from different cultures may also be discussed.

Unit 20 looks at the bigger picture inside an organisation – its culture, values, power and politics. Students learn how the “way things are done here” can shape employee behaviour, morale and performance. The unit also shows how managers and leaders can use their influence responsibly to guide people, manage change and support organisational goals.

Sample Answer (Do not copy)

LO1: Reflect on own personality and perceptions to understand how individual difference informs and influences management approaches

Personality and Attribute Evaluation

In order to get a clearer picture regarding the impact of my personal characteristics on my management style, I have completed three of the most popular tests, including Myers-Briggs Type Indicator (MBTI), Belbin Team Roles, and Emotional Intelligence (EI) self-assessment according to the model developed by Daniel Goleman.

My MBTI personality type is ENFJ -The Protagonist, an extroverted, intuitive, feeling, and judging person. These qualities indicate that I am a born leader and will perform well in a workplace that requires collaboration with a team, managing people, and goal planning (Ullah et al., 2024). This is good from a management perspective since I have a tendency to motivate others, am a good listener, and ensure there is cohesion in teams.

According to my Belbin Team Role results, I have identified dominant roles of a Coordinator and a Completer Finisher. I am a Coordinator and I have no problems with delegating and using the strengths of others, as it is necessary in a fast-paced retail company such as NEXT Plc (Aranzabal, Epelde and Artetxe, 2022). Being a Completer Finisher, I am very keen on details, and I like accuracy, so I would be best in stock control and visual merchandising.

The Emotional Intelligence test showed that my strengths are self-awareness, social skills, and empathy, and the area that needs improvement is self-regulation under pressure. Since the work at NEXT Plc is rather rapid and customer-oriented, emotional intelligence is a crucial component of creating rapport with colleagues and customers, diffusing conflict situations, and staying composed in stressful situations (Antonopoulou, 2024).

Influence on Management Methods

The traits above have several impacts on my style of leadership and management. My leadership style is usually transformational, which means that I encourage and motivate my team instead of telling them what to do as an ENFJ. My leadership philosophy is based on empowering employees by trusting and coaching them instead of adopting a top-down approach of issuing orders (Zakaria et al., 2023). Although this makes the environment positive and interesting, it can also cause some problems when urgent decisions have to be made because I might tend to find a consensus instead of making a fast decision. My high emotional intelligence is useful when dealing with sensitive personnel issues or providing constructive feedback. I am aware of how my mood and actions affect others and aim to create an emotionally safe work environment. However, in some cases, my tendency to prioritise harmony can result in avoiding necessary confrontations, which may limit team accountability or delay performance-related conversations.

Reflection on Performance and Self-Perception

Recollecting the last team training exercises and communication with other employees, I can notice how my self-perception affects my work as a manager. My personal view of myself as a manager is that of a motivator and people-oriented manager, and this is consistent with what my peers indicated in the simulated group activities (Alessandro Cudicio and Agosti, 2024). They observed my communication, approachability, and encouragement strengths. Nevertheless, it has become clear to me now that I sometimes lean on relationship-building too much, and it can become an obstacle to my assertiveness in challenging situations, including underperformance management.

Based on the Learning Cycle developed by Kolb, I realise that I should move on to the stage of experimentation after reflection. I will also slightly change my leadership style based on the circumstances- I will have more of a situational leadership approach, which is a balance of support and direction depending on the maturity of the task and the team.

Questioning My Character and Viewpoints

I have to challenge my own characteristics to develop as a manager. To give an example, empathy is a strength, but I have learned that unbound empathy can cause burnout or emotional decision-making. I will need to establish professional boundaries without being less supportive. During group simulations, I pushed my over-planning habit by letting others take the lead in some tasks. This established some trust and lowered my cognitive load as well.

Moreover, I used to think that great managers should always be extroverts. But I also noticed that more reserved members of the team would offer profound insights and sober rationality. This has been a challenge to my bias, and I have been reminded about the importance of different personality types in successful teams.

Effect on Managerial Relationships

The process of learning about my personality traits and reflecting on them has had a direct positive impact on the way I establish and manage managerial relationships. With increased self-awareness of my communication patterns and emotional reactions, I am more prepared to face diverse team personalities and challenges (Jankelová and Joniaková, 2021). For instance, I have become more mindful when giving feedback to introverted colleagues, ensuring I do so privately and with encouragement.

In addition, learning to balance emotional intelligence with assertiveness helps in setting clear performance expectations. At NEXT Plc, where staff are expected to deliver high standards in a fast-paced setting, these insights will support me in becoming both a supportive and accountable manager.

Yes, it usually strengthens your analysis. Remove confidential details and anonymise names.

Schein + Handy for culture, Vroom + JCM for motivation, GRPI + Tuckman for teams, and Goleman for leadership is a strong, compact set.

Though you can write up to 5000 words, keeping it to 4000-4500 is good enough. However, you will be penalised if the word count is less than 3000 or more than 5000.

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