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BM634 – Dissertation

Module code and title:

BM634 – Dissertation

 

Module leader:

Module Tutor:

 

Assignment No. and type:

CW1: Dissertation 10,000–12,000 word +/-10%.

Assessment weighting:

100%

Submission time and date:

Thursday, the 1May 2025, before 2pm. 

Target feedback time and date:

09 May 2025

 

Assignment task

Purpose

The dissertation constitutes an independent research project that investigates a specific topic, with the expected outcome being answers to carefully crafted research questions. The dissertation must be submitted in the form of a formal thesis. This thesis serves to demonstrate the researcher’s proficiency in gathering and analysing data, as well as their in-depth understanding of the chosen subject area. Formative feedback is provided through regular consultations with the dissertation supervisor and comments on draft chapters.

Students are encouraged to select a topic of personal interest, provided that the core focus aligns with their single, major, or joint field of study. Ideally, the topic should be framed as a research question, enabling students to present an argument and engage critically with the benefits and limitations, as well as challenges, exceptions, and comparisons within the topic area.

Task

Students are required to design and conduct an independent research project and produce a dissertation of 10,000–12,000 words (+/-10%) based on the undertaken research. The dissertation must include the following elements:

  • Title
  • Abstract
  1. Introduction
    • A detailed presentation of the identified research problem.
    • A rationale for conducting the research, including an explanation of who might benefit from the study and how they would benefit.
    • Clear articulation of the research aim and objectives.
  2. Literature review
    • A comprehensive explanation of where the investigation fits within the broader academic literature, potentially contributing to an ongoing debate.
    • A critical evaluation of carefully selected concepts, theories, and ideas that can inform and advance the investigation.
    • An analytical discussion of material drawn from a wide range of relevant academic journal articles and secondary research sources.
    • Development of a theoretical or conceptual framework to guide the primary research process.
  3. All sources must be referenced using the Harvard referencing system.
  4. Methodology
    • Explanation of the research approach and design.
    • Justification for the selected methods and presentation of data collection instruments.
    • Description of participants and sampling methods (for quantitative research).
    • Identification of participants and the criteria for their selection (for qualitative research).
    • Consideration of ethical issues identified and measures taken to address them.
    • Discussion of validity and reliability for quantitative research.
    • Consideration of credibility and reflexive analysis for qualitative research.
  5. Results
    • Presentation of findings in appropriate formats such as graphs, charts, or statistical analyses (without interpretation for quantitative research).
  6. Discussion
    • Interpretation of findings, including an analysis of the results presented in the Results section.
  7. Results and discussion
    • For qualitative research, this section may combine the presentation and interpretation of findings.
  8. Conclusions and limitations of the research
    • A summary of the research findings, their implications, and a reflection on the study`s limitations.
  9. Recommendations
    • Where applicable, actionable recommendations derived from the research findings.
  • References
    • All sources should be cited in accordance with the Harvard referencing style.
  • Appendices
    • Tables of results for quantitative research.
    • Transcripts, interview notes, or qualitative analyses.
    • Ethics documentation, including:
      • Participant information sheets.
      • Participant consent forms.
      • Email templates and relevant correspondence.
    • A reflective summary of career skill development (maximum two pages).
    • Supervisor meeting notes.
    • A Gantt chart outlining the project timeline.
  • It is recommended to retain all work in progress and raw data until the degree certificate is awarded.

Key independent learning activities, employability skills, and stretch activities:

  • Develop the ability to design and construct a business research project.
  • Construct a theoretical or conceptual framework from reputable literature using academic databases and other credible sources.
  • Analyse and interpret data and information using quantitative and/or qualitative methods.
  • Formulate professional communication strategies to approach research participants and secure access.
  • Conduct professional-level primary research activities, including but not limited to, focus groups, one-to-one interviews, and observation-based research.
  • Work independently to produce a substantial piece of academic work supporting their degree.
  • Exhibit junior executive-level professionalism, including relevant knowledge, skills, and behaviours.

 

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO1-Critically review and analyse literature pertaining to the topic area selected for the overall research aim and objectives of the Dissertation

LO2-Critically evaluate the performance of the primary research tool and identify weaknesses in the design, execution and findings produced by the research tool and make recommendations for future research opportunities

LO3-Critically analyse the primary research findings in relation to theories and concepts to arrive at a set of evaluative conclusions and recommendations, where appropriate

LO4-Demonstrate transferable skills including time management, project management, listening, negotiation, written communication skills, independent learning and advanced research skills

 

 

Practicalities: Referencing, presenting and submitting your work

Please see your programme handbook for information on the standard referencing style, presentational requirements and process for submitting your work.

Please reference your work using the Harvard style as defined in Cite Them Right Online (http://www.citethemrightonline.com).

  • Please read this carefully and comply fully:
  • Follow the course guidelines regarding submitting work, as below (e.g. electronic or paper copies).
  • Pages should be numbered.
  • All work to be submitted as Arial 11 font with 1.5 line spacing.
  • All writing should be in the third person passive.
  • Written work must be word-processed
  • The module title and code number must be clearly marked on the front cover.
  • Work you submit for assessment must be properly referenced – a guide to the Harvard system of referencing can be found on the Bucks website at bucks.ac.uk/referencing.
  • You may seek clarification from the module tutor at any time.
  • There is no excuse for failing to submit your work in accordance with the guidance, work that does not meet the necessary standards in that respect will be marked accordingly.
  • No collaboration is allowed.
  • You are required to submit your work electronically. Please use the relevant submission point in the Submit your work area in your Blackboard module shell at the time and date specified.
  • Please ensure that your work has been saved in an appropriate file format. Turnitin will only accept the following file types: Microsoft Word, Excel or PowerPoint, PostScript, PDF, HTML, RTF, OpenOffice (ODT), Hangul (HWP), Google Docs, or plain text. Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size.
  • You can submit your file as many times as you like before the submission date. If you do submit your file more than once, your earlier submission will be replaced by the most recent version.

Once you have submitted your file, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of the file.

 

Confidentiality

You are expected to take responsibility for maintaining and managing confidentiality issues in your work. You should maintain and respect confidentiality in relation to the protection of personal, technical and/or commercial information of a sensitive nature in your assessed work, whatever the format.

For further information and guidance, please see the relevant section in your programme handbook.

You are also expected to take responsibility for maintaining and managing confidentiality issues in your work. You should maintain and respect confidentiality in relation to the protection of personal, technical and/or commercial information of a sensitive nature in their assessed work, whatever the format.

Confidentiality issues will vary from subject to subject and you are encouraged to seek advice from your course team if you are unclear about requirements in your context. For further information and guidance, please see the University website: https://www.bucks.ac.uk/academic-confidentiality

 

Academic integrity

Academic integrity means taking responsibility for your own work.

When you submit an assignment, you are making a declaration that it is your own work and that you have acknowledged the contribution of others and their ideas in its development (for example, by referencing them appropriately).

For further information and guidance, please see the University website: https://www.bnu.ac.uk/current-students/registry-helpdesk-and-academic-advice/academic-integrity-and-misconduct

 

 

 

0-34 (F) –

Fail

Not successful

35-39 E –

Marginal fail

Below required standard

40-49 (D)

Pass

Satisfactory

50-59 (C)

Pass

Good

60-69 (B)

Pass

Very Good

70-79 (A)

Pass

Excellent

80-100 (A+)

Pass

Outstanding

Criterion 1

Defining and contextualising the research problem

Weighting 10%

 

This should include evidence of:

  • A clear title for the research.
  • A logical and well- argued need for the research and the problem/issue the author is to address with supporting evidence from reputable sources.
  • A clear research aim is presented.
  • Research objectives are clear and unambiguous and logically derived from the rationale and argument for the research.

 

The nature of the research problem is not clear and must be largely assumed. Objectives and rationale are absent. Relationship to an appropriate area of business and management is tenuous.

The nature of the research problem is not clear. Objectives and rationale are ill-defined. Relationship to an appropriate area of business and management is weak.

The student can define the research problem, although the objectives and rationale lack clarity. Some links are made to an appropriate academic area of business / management, even if contextualisation is limited. Strategic importance of dissertation is stated, but with little substantiation.

Research problem is stated, objectives and rationale are reasonably clear. Related to an appropriate academic area of business / management, and reasonable links are made to the wider overall context. Strategic importance of problem is explicit, although requiring some assumptions by the reader.

Clear definition of research problem, objectives and rationale. Well related to an appropriate academic area of business / management in a wider context. Strategic importance of problem clearly presented.

Very clear definition of research problem, objectives and rationale. Thoroughly related to an appropriate academic area of business / management in a wider context. Strategic importance of problem presented.

Originality in the definition of research problem, objectives and rationale. Thoroughly related to an appropriate academic area of business and management in a wider context. Strategic importance of problem very clearly demonstrated.

Criterion 2 (LO1) Critically review and analyse literature pertaining to the topic area selected for the overall research aim and objectives of the Dissertation.

Evaluation and application of theoretical concepts Weighting 20%

 

 

This should include evidence of:

  • Logic and argument.
  • Use and range of independently selected sources.
  • Analysis and synthesis of literature to produce either a conceptual or theoretical framework to base the primary research tools on.
  • Organisation and communication of ideas and evidence

Sources are omitted; literature review is descriptive. Material likely to be drawn mainly or entirely from commercial web sites. Literature review bears little relation to the objectives set.

 

The work demonstrates a limited or no ability to work independently and deploy relevant techniques of analysis and enquiry accurately;

 

A poorly constructed /inappropriate research title and topic selection: A vague/unclear logical argument for the research not supported by up to date and reputable sources of data and information; the selection and justification for a range of data collection methodologies and analysis; an incoherent and organised communication of ideas and evidence presented in a non- professional format.

 

An unsuccessful attempt at producing conceptual or theoretical framework has been provided that provides no confidence that the research will accomplish the research aim and objectives.

 

Many key sources are omitted; literature review is largely superficial and descriptive. Material likely to be drawn mainly or entirely from web sites. Literature review bears little relation to the objectives set.

 

The work demonstrates an insufficient ability to work independently, deploying accurately established techniques of analysis and enquiry within the discipline;

 

A poorly constructed /inappropriate research title and topic selection: A vague/unclear logical argument for the research not supported by up to date and reputable sources of data and information; the selection and justification for a range of data collection methodologies and analysis; an incoherent and organised communication of ideas and evidence presented in a non- professional format.

 

A below standard conceptual or theoretical framework has been produced that provides limited confidence that the research will accomplish the research aim and objectives.

 

Shows evidence of ability to identify assumptions and to evaluate and critique complex concepts, although much of the literature review borders on the descriptive side. The material selected is partially related to the objectives set. Very limited range of sources consulted; few or no journal articles.

 

The work demonstrates a sufficient ability to work independently, deploying accurately established techniques of analysis and enquiry within the discipline;

 

A somewhat clear and logical argument for the research supported by up to date and reputable sources of data and information; the selection and justification for a range of data collection methodologies and analysis; a coherent and organised communication of ideas and evidence presented in a professional format.

 

A satisfactory conceptual or theoretical framework has been produced that provides some confidence that the research will accomplish the research aim and objectives.

 

Reasonable range of sources consulted and demonstrates reasonable ability to evaluate and critique complex concepts, with mostly sensible relevance to the argument. Reasonable range of journal articles. A few original insights. Relevance to the objectives is clear, even if not always consistent.

 

The work demonstrates a sound ability to work independently, deploying accurately established techniques of analysis and enquiry within the discipline;

 

A clear and logical argument for the research supported by up to date and reputable sources of data and information; the selection and justification for a range of data collection methodologies and analysis; a coherent and organised communication of ideas and evidence presented in a professional format.

 

A good conceptual or theoretical framework has been produced that provides confidence that the research will accomplish the research aim and objectives.

 

Material selected from a good range of sources, level of evaluation and critique is mainly but not consistently high, some original insights. Good use of journal articles. Generally systematic presentation with a high degree of persuasiveness, generally relevant to objectives.

 

The work demonstrates a sophisticated ability to work independently, deploying accurately established techniques of analysis and enquiry within the discipline.

 

A clear and logical argument for the research supported by up to date and reputable sources of data and information; the selection and justification for a range of data collection methodologies and analysis; a coherent and organised communication of ideas and evidence presented in a professional format.

 

A very good and sophisticated conceptual or theoretical framework has been produced that provides confidence that the research will accomplish the research aim and objectives.

 

Material selected from a wide range of appropriate sources; scholarly level of evaluation and critique. Excellent use of journal articles. Material followed logically, systematically with direct relevance to objectives.

The work demonstrates a highly accomplished ability to work independently, deploying accurately established techniques of analysis and enquiry within the discipline;

 

A clear and logical argument for the research supported by up to date and reputable sources of data and information; the selection and justification for a range of data collection methodologies and analysis; a coherent and organised communication of ideas and evidence presented in a professional format.

 

An excellent and highly sophisticated conceptual or theoretical framework has been produced that provides confidence that the research will accomplish the research aim and objectives.

Material selected from a wide range of appropriate sources; scholarly level of evaluation and critique, many original insights. Excellent use of journal articles. Material followed logically, systematically and persuasively with direct relevance to objectives.

 

The work demonstrates a highly accomplished ability to work independently, deploying accurately established techniques of analysis and enquiry within the discipline;

 

A clear and logical argument for the research supported by up to date and reputable sources of data and information; the selection and justification for a range of data collection methodologies and analysis; a coherent and organised communication of ideas and evidence presented in a professional format.

 

An outstanding and highly sophisticated conceptual or theoretical framework has been produced that provides confidence that the research will accomplish the research aim and objectives.

 

Criterion 3 (LO2)

Critically evaluate the performance of the primary research tool and identify weaknesses in the design, execution and findings produced by the research tool and make recommendations for future research opportunities.  

Weighting 30%

 

This should include evidence of:

  • Clear argument and justification for the research methodology design in relation to relation to research aim and objectives.
  • Awareness of limitations of research and research findings.
  • Presentation and analysis of research findings.

 

Demonstrates little ability to conduct a major piece of self-managed research.

Methodology is ineffective for producing relevant findings. The approach does not take methodology into account.

 

Scanty primary research data gathered, inadequate analysis, overall superficial.

Demonstrates limited ability to conduct a major piece of self-managed research.

 

Methodology is ineffective for producing useful findings, or approach taken does not take methodology into account.

 

Scanty primary research data gathered, limited analysis, overall superficial.

Demonstrates a problem- solving orientation in the design of methodology even if the execution of it is weak.

 

Offers some critical reflection on research design and execution. The student must have collected both secondary and primary data and made some effort to abstract meaning from it.

Likely to show a range of strengths and weaknesses rather than an overall consistent approach e.g., good methodology, evaluation and critique of approach but sampling could be improved.

 

Demonstrates reasonable ability to identify, gather, analyse and present authoritative and relevant data. Shows ability to learn from own mistakes.

Methodology is sound and student show`s ability to identify limitations and critique own approach. Sampling is appropriate and complete enough for the purpose.

 

Demonstrates good ability to identify, gather, analyse and present authoritative and relevant data.

Methodology is very well explained and entirely justifiable in relation to objectives. Sampling is appropriate and very fit for the purpose.

Demonstrates a high level of scholarship in identifying, gathering, analysing and presenting authoritative and relevant data.

 

Methodology is well explained and entirely justifiable in relation to objectives, high level of reflection on and critique of own approach. Sampling is appropriate and very fit for the purpose.

Demonstrates a high level of scholarship in identifying, gathering, analysing and presenting authoritative and original data.

 

Criterion 4 (LO3)

Critically analyse the primary research findings in relation to theories and concepts to arrive at a set of evaluative conclusions and recommendations, where appropriate

Integration and argument

Weighting 30%

 

This should include evidence of:

  • A clear and logical flow to the work that integrates theory into the argument throughout.
  • Integration of work from theoretical or conceptual framework is evident.
  • Research aim and objectives are clearly met.

 

The dissertation lacks focus and comprises several individual elements with little or no integration between them. Conclusions and recommendations unrelated to findings. Organisation of the material and flow of the argument suggest a rushed approach. Objectives are not met, or scope and nature of the work is shallow and show little evidence of in-depth investigation.

The dissertation lacks focus and comprises several individual elements with little integration between them. Conclusions and recommendations largely unrelated to findings. Organisation of the material and flow of the argument suggest a superficial approach. Objectives are partially met, or scope and nature of the work is shallow and show little evidence of in-depth investigation. Argument lacks rigour.

The dissertation begins with a focus and there are some linkages back to the original objectives. There is evidence of an intelligible argument, even if patchy and inconsistent. Some clear attempts are made to integrate theoretical ideas and the findings from secondary and primary research. Some of the conclusions and recommendations follow logically from the foregoing. Objectives are partially met.

The dissertation is mainly focused with a reasonable line of argument, although the reader needs to make a few assumptions as it develops. Theory, secondary and primary evidence are reasonably well integrated, stronger in some areas than others. The conclusions and recommendations are related to the foregoing but the linkages between other chapters are less clear. Objectives are largely met.

The dissertation is clearly focused and there is a clearly discernible line of argument running through the work. Argument shows some originality and is convincing. Some of the linkages in the argument are more explicit than others. Theory, secondary and primary data show a high level of integration, mainly rigorous. Conclusions and recommendations are logically derived from and mainly supported by previous evidence. Objectives are mostly met. 

The dissertation is clearly focused, and the line of argument consistently and explicitly reflects this focus. Each chapter builds logically on the foregoing and drives the argument forward. Theory, secondary and primary data are integrated. Conclusions and recommendations are logically derived from and fully supported by previous evidence. Objectives are fully met.

The dissertation is clearly focused, and the line of argument consistently and explicitly reflects this focus. Argument displays much originality and is highly persuasive. Each chapter builds logically on the foregoing and drives the argument forward. Theory, secondary and primary data are carefully rigorously integrated. Conclusions and recommendations are logically derived from and fully supported by previous evidence. Objectives are fully met.

Criterion 5 (LO4)

Demonstrate transferable skills including time management, project management, listening, negotiation, written communication skills, independent learning and advanced research skills

Written presentation, structure and referencing Weighting 10%

This should include evidence of:

  • Harvard referencing.
  • Use of English.
  • Spelling, punctuation and grammar.
  • Presentation of work
  • Use of reputable academic and professional sources.

Very badly written and presented, ‘thrown together’ with multiple spelling and grammar errors. Meaning often obscured through poor use of English. Either far too long or far too short. Incorrect citing and referencing of material, many references missing. Ineffective structuring.

 

An unacceptable range of academic, professional and peer reviewed sources applied within the work.

Incorrect Harvard referencing in text and in reference list pages.

Major spelling, grammar or punctuation errors.

Presentation of work is unacceptable and incapable of being presented to a board of directors.  Work is outside of the +/-10% word count.

Superficially written and presented, with multiple spelling and grammar errors. Meaning often obscured through poor use of English. Either far too long or far too short. Incorrect citing and referencing of material, several references missing. Ineffective structuring.

 

A below standard range of academic, professional and peer reviewed sources applied within the work.

Incorrect Harvard referencing in text and in reference list pages.

Major spelling, grammar or punctuation errors.

Presentation of work is below the standard required and incapable of being presented to a board of directors.  Work is outside of the +/-10% word count.

 

Some effort to structure appropriately. Meaning can be understood even if use of English is poor. Greatly exceeds word count with much largely irrelevant data. Most sources are cited and referenced, although the Harvard system has not been consistently followed.

 

A satisfactory range of academic, professional and peer reviewed sources applied within the work.

Harvard referencing in text and in reference list pages.

Significant spelling, grammar or punctuation errors.

Presentation of work is satisfactory but not suitable for being presented to a board of directors.  Work is outside of the +/-10% word count.

 

Within word count +/-10%. Most sources appropriately cited and referenced. Reasonably well written and presented.

 

Good range of academic, professional and peer reviewed sources applied within the work.

Noticeable issues with the Harvard referencing in text and in reference list pages.

Noticeable spelling, grammar or punctuation errors.

Presentation of work is good and capable of being presented to a board of directors only with significant corrections and improvement.  Work is only just outside the +/-10% word count.

Within word count +/-10%. Sources appropriately cited and referenced. Well written and presented.

 

Very good range of academic, professional and peer reviewed sources applied within the work.

Correct Harvard referencing in text and in reference list pages.

Minor spelling, grammar or punctuation errors.

Presentation of work is very good and capable of being presented to a board of directors with some corrections.  Work is within +/-10% word count.

 

Within word count +/-10%. Sources appropriately cited and referenced. Clearly written English, very well structured and presented.

 

Excellent range of academic, professional and peer reviewed sources applied within the work.

Correct Harvard referencing in text and in reference list pages.

Very minor spelling, grammar or punctuation errors.

Presentation of work is excellent and capable of being presented to a board of directors as is.  Work is within +/-10% word count.

 

Within word count +/-10%. Sources appropriately cited and referenced. Clearly written English. Impeccable use of terminology and succinct writing style. Very well structured and presented.

 

Outstanding range of academic, professional and peer reviewed sources applied within the work.

Correct Harvard referencing in text and in reference list pages.

No spelling, grammar or punctuation errors.

Presentation of work is outstanding and capable of being presented to a board of directors as is.  Work is within +/-10% word count.

 

About BM634 Dissertation

The BM634 Dissertation is a critical component of an academic programme, requiring students to conduct independent research on a specific topic related to their field of study. This module enables students to demonstrate their ability to formulate research questions, review relevant literature, apply appropriate research methodologies, and present their findings in a structured and coherent manner. The dissertation is an opportunity to develop analytical, critical thinking, and problem-solving skills while contributing to existing knowledge within a chosen subject area.

Key Features of the BM634 Dissertation:

  • Independent Research: Students are required to undertake a substantial piece of self-directed research under academic supervision.
  • Research Methodology: The dissertation involves the selection and justification of appropriate qualitative, quantitative, or mixed research methods.
  • Literature Review: A critical review of existing research and theoretical frameworks relevant to the research topic.
  • Data Collection and Analysis: Students must gather, interpret, and present data in a meaningful way to support their arguments.
  • Academic Writing: The dissertation must adhere to academic conventions, including proper citation and referencing, to ensure originality and credibility.

Dissertation Structure

A well-structured dissertation typically follows a standard format to ensure clarity and logical progression of ideas.

  1. Introduction

    • Presents the research problem, objectives, and significance of the study.
    • Defines key terms and sets the context for the research.
  2. Literature Review

    • Critically examines existing theories and studies related to the research topic.
    • Identifies gaps in knowledge and justifies the research approach.
  3. Research Methodology

    • Describes the research design, data collection methods, and ethical considerations.
    • Explains the rationale behind choosing specific research methods.
  4. Findings and Analysis

    • Presents collected data using appropriate tools such as charts, tables, or thematic analysis.
    • Interprets results in relation to research objectives and theoretical frameworks.
  5. Discussion

    • Compares findings with existing literature and theoretical perspectives.
    • Highlights the implications, limitations, and potential areas for further research.
  6. Conclusion and Recommendations

    • Summarises key findings and their relevance to the research problem.
    • Provides actionable recommendations for practitioners or future researchers.
  7. References and Appendices

    • Includes all cited sources following a recognised academic referencing style.
    • Appendices may contain additional data, interview transcripts, or research instruments.

Research Ethics and Plagiarism Considerations

Academic integrity is fundamental to the BM634 Dissertation. Students must ensure their work is original, properly referenced, and free from plagiarism. Ethical approval may be required for research involving human participants, ensuring compliance with ethical guidelines such as informed consent and data confidentiality.

By following these guidelines, students can develop a rigorous and well-structured dissertation that meets academic standards and contributes meaningfully to their field of study.


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