Brand loyalty and Customer satisfaction in online retailing company:A case study on ` Amazon`
No# of Pages:
8 pages (2,000 words)
Dissertation – Proposal
LCBB6000 BA (Hons)
Business Management University of Wales Trinity Saint David (London Campus)
(To be completed by the students)
Cover page:
- Student name
- Student ID
- Proposed research title
- Name of the university
- Submission date
Chapter 1: Introduction
- Talk about the topic
- Significance of the topic
- Purpose of the research
- Proposed aim, objectives and research questions
Chapter 2: Literature Review
- Different aspects of the selected topic such as (definition, characteristics, importance, models, theories, advantages, disadvantages, challenges etc.
Chapter 3: Research Methods and Methodology
- What research philosophy and why?
- What research paradigm and why?
- What research approach and why?
- What research methodology and why?
- What research strategy and why?
- Sampling methods and why
- Data collection methods/tools
- Ways of interpreting data/How are you going to interpret data?
- Time prospects of the research (Gantt chart)
- Ethical consideration of the research
Chapter 4: Conclusion
Chapter 5: References and Bibliography
