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Brand loyalty and Customer satisfaction in online retailing company:A case study on ` Amazon`

No# of Pages:
8 pages (2,000 words)

Dissertation – Proposal

LCBB6000 BA (Hons)

Business Management University of Wales Trinity Saint David (London Campus)

 (To be completed by the students)

Cover page:

  •  Student name
  •  Student ID
  • Proposed research title
  •  Name of the university
  •  Submission date

Chapter 1: Introduction

  • Talk about the topic
  • Significance of the topic
  • Purpose of the research
  • Proposed aim, objectives and research questions

Chapter 2: Literature Review

  • Different aspects of the selected topic such as (definition, characteristics, importance, models, theories, advantages, disadvantages, challenges etc.

Chapter 3: Research Methods and Methodology

  • What research philosophy and why?
  • What research paradigm and why?
  • What research approach and why?
  • What research methodology and why?
  • What research strategy and why?
  • Sampling methods and why
  • Data collection methods/tools
  • Ways of interpreting data/How are you going to interpret data?
  • Time prospects of the research (Gantt chart)
  • Ethical consideration of the research

Chapter 4: Conclusion

Chapter 5: References and Bibliography

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